Client :
Jade Institute
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Jade Institute
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 3 (Low – Needs Improvement)
Brand Authority: 1 (Needs Improvement)
Total Clicks: 7
Total Impressions: 2,045
Click-Through Rate (CTR): 0.34%
Total Backlinks: 17
Total Linking Domains: 13
On-Page SEO Score: 100/100 (Good)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 7 clicks from 2,045 impressions, indicating that while the site is appearing in search results, user engagement is currently low.
Suggested Improvements:
Optimize meta titles and descriptions to be more engaging and persuasive.
Implement structured data and rich snippets to improve search visibility.
Improve page relevance to targeted queries through better content optimization.
3.2 Click-Through Rate (CTR)
The 0.34% CTR is below average, meaning users are seeing the website in search but are not clicking on it at a high rate.
Action Plan:
Enhance meta descriptions with compelling calls to action.
Ensure page titles clearly communicate the benefits of clicking.
Consider adding engaging media (images, videos) to boost user interest.
3.3 Backlink Profile & Authority
The website has 17 backlinks from 13 linking domains, which is a decent start, but brand authority remains low at 1. More high-quality backlinks are needed to improve credibility.
Action Plan:
Strengthen domain authority by acquiring backlinks from wellness, energy healing, and alternative medicine websites.
Engage in guest blogging and collaborations with holistic health influencers.
Submit to relevant health and wellness directories to gain visibility.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 3 (Low – Needs Improvement)
Action Plan:
Focus on obtaining more authoritative backlinks to improve domain strength.
Leverage content marketing strategies to drive organic traffic.
4. Top Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ emotion code
2️⃣ belief code
3️⃣ the belief code
4️⃣ the emotion code
5️⃣ emotionscode
Top URLs:
Analysis:
The queries indicate strong interest in emotional healing methods such as the Emotion Code and Belief Code.
Suggested Content Strategy:
Expand content around energy healing techniques, testimonials, and in-depth guides on Emotion Code and Belief Code.
Create blog posts and video content about how these techniques work and their benefits.
Optimize landing pages to better target these keywords with informative and engaging content.
5. On-Page SEO Performance
The On-Page SEO Score is 100/100, which is excellent. However, further refinements can be made to maximize engagement.
Recommended Actions:
Continue improving metadata (meta titles and descriptions) for better CTR.
Strengthen internal linking to enhance user navigation and content discoverability.
Add more structured content like FAQs, testimonials, and case studies.
6. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase CTR to at least 1% through better metadata and content engagement.
Grow backlinks to 30+ to enhance domain authority.
Improve on-page content depth to attract and retain visitors.
7. Conclusion
This month’s performance highlights low engagement and authority, indicating a need for better content optimization, backlink acquisition, and brand awareness strategies. By focusing on stronger content, metadata improvements, and strategic link-building, Jade Institute can enhance its online presence and attract a more engaged audience in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
7
LINKING ROOT DOMAINS
3
SPAM SCORE
1%
GOOGLE CLICKS
7
IMPRESSIONS
2045
CTR
0.34%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.