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Client :
Jade Institute
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May
Prepared by Adicator


1. Overview

This month’s SEO report for Jade Institute reflects solid growth in search impressions and expanding keyword presence. The site continues to build authority through quality backlinks and increasing visibility, supporting ongoing interest in face reading and personality training courses.


2. Website Authority & Backlink Profile

  • Linking Domains: 40 reputable domains linking to the site, enhancing SEO credibility.

  • Domain Authority: 6, indicating a developing and credible online presence.

  • Spam Score: Very low at 1%, showing strong backlink quality.

  • Backlinks: 79 backlinks contributing to the site’s SEO foundation.


3. Traffic and Search Metrics

  • Authority Score: 2, reflecting early growth in domain strength.

  • Organic Search Traffic: Currently no recorded visits, with strong potential for growth as SEO efforts continue.

  • Paid Search Traffic: No paid campaigns active currently.

  • Traffic Distribution: Global reach with keywords reflecting niche interest.


4. Search Impressions & Clicks

  • Total Impressions: 989, showing significant growth and increasing search visibility.

  • Clicks: 11 clicks, indicating steady user engagement.


5. Top Performing Queries

Notable search queries driving impressions:

  • “belief code chart” — 97 impressions (+47)

  • “face reading course” — 71 impressions (+44)

  • “jade institute” — 75 impressions (+25)

  • “face reading training” — 29 impressions (+11)

  • “metal element personality” — 25 impressions (+11)


6. Top Performing Pages

Pages contributing most to search visibility:

  • /product-page/intro-to-face-reading-for-certification: 111 impressions (+49)

  • /classes: 80 impressions (+44)

  • /product-page/metal-personality-class: 58 impressions (+30)


7. Recommendations & Next Steps

  • Continue enhancing content focused on face reading and personality classes to capture relevant traffic.

  • Pursue additional backlink opportunities to strengthen domain authority and rankings.

  • Monitor keyword performance and optimize on-page SEO for top-performing pages.

  • Explore new content formats such as videos or guides to increase engagement.


8. Glossary of Terms

  • Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.

  • Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.

  • Organic Search Traffic: Visitors arriving via unpaid search engine results.

  • Impressions: Number of times the site’s link appeared in search results.

  • Clicks: Number of times users clicked the site link from search results.

  • Keywords: Specific search terms users enter into search engines.

  • Backlinks: External links pointing to the website, important for SEO strength.

SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS 
11
IMPRESSIONS
989
CTR
1.11%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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