Monthly Website Performance Report: Jade Inst

Reporting Period: June 2025

1. Executive Summary

This month's report for Jade Inst (jadeinst.com) indicates a very nascent online presence with initial signs of visibility. Your website currently holds an Authority Score of 0 and a Domain Authority of 1, with no backlinks or referring domains. We've observed 11 impressions in search results, though this has not yet translated into organic clicks (0) or traffic (0). Your website is not yet ranking for any keywords. The immediate focus should be on establishing foundational SEO elements and creating relevant content to begin building discoverability and attracting users.

2. Overall Performance Summary

Jade Inst's website is in the earliest stages of its digital journey. While there are some initial impressions in search results, indicating it's starting to be seen, this has not yet converted into website visits. This signifies that your website is currently not effectively drawing users from search engines. Building a strong online presence from this point will require dedicated efforts in foundational SEO, content creation, and strategic link building to improve click-through rates and attract relevant visitors.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 604
  Explanation: Impressions signify the number of times your website's content appeared in search results. Achieving 604 impressions indicates significant visibility, meaning your website is appearing for user searches a considerable number of times, broadening your potential reach.

• Clicks:
  Current: 11
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 11 clicks from 604 impressions shows initial user engagement, as some individuals are finding your search listings relevant enough to visit your site.

• Organic Search Traffic:
  Current: 0
  Keywords Ranked: 0
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Currently, there is no organic traffic and no keywords being ranked, which means the website is not yet drawing visitors directly from search results. This is typical for very new websites.

• Authority Score (AS):
  Current: 0
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 0 indicates a brand new or unestablished online authority.

• Backlinks & Referring Domains:
  Total Backlinks: 0
  Referring Domains: 0
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. Having 0 backlinks from 0 unique referring domains means your site has not yet gained external validation. Building a backlink profile is crucial for improving credibility and search engine ranking.

• Domain Authority (DA):
  Current: 1
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 1 is the lowest possible score, indicating a very new website with significant potential for growth.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent, as it indicates that your website is not associated with any harmful or low-quality links.

4. Geographic Reach

Currently, our organic search presence shows no measurable traffic or keywords discovered worldwide. This includes the United States and Canada, where there is 0% traffic share, 0 organic traffic, and 0 keywords. This indicates that your website has not yet established any organic search visibility in these regions.

5. Recommendations & Next Steps

To initiate and build your online presence, we recommend focusing on the following foundational strategies:

• Develop Core Content: Create clear, descriptive, and engaging content that explains your services, mission, and unique value proposition. This content should naturally incorporate keywords relevant to your industry.

• Implement On-Page SEO: Ensure all pages have optimized titles, meta descriptions, headings (H1, H2, etc.), and image alt tags. This helps search engines understand what your site is about.

• Build a Backlink Profile: Actively seek opportunities to gain backlinks from relevant industry websites, local directories, or partners. This is crucial for increasing your website's authority and visibility.

• Content for Click-Through: Analyze the terms that generated the 11 impressions. While specific queries aren't available, infer potential user intent. Ensure your meta titles and descriptions are compelling and clearly communicate the value of clicking through to your site, even for broad queries.

• Set up Google Search Console: Monitor how Google views your site, identify any indexing issues, and gain insights into the limited impressions you are receiving to inform future content and SEO efforts.

6. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.