Monthly Website Maintenance Report: Jade Institute

Reporting Period: July 2025

We're pleased to present a positive overview of the performance and maintenance activities for Jade Institute this past month. The website is successfully connecting with its target audience and is establishing a strong presence in the wellness and personal development sector.

1. Executive Summary: Capturing Niche Queries and Building Brand Authority

Jade Institute has experienced a positive month, demonstrating consistent impressions and clicks that indicate successful engagement with its target audience. With a developing Domain Authority and a healthy backlink profile, the website is well-positioned to expand its visibility. The strong performance for highly specific, brand-related, and niche queries highlights an effective digital strategy that is successfully connecting with individuals interested in specialized practices like the Belief Code and Emotion Code.

2. Domain Strength & Backlink Profile: Laying a Solid Foundation

Jade Institute is cultivating a strong online foundation, reflecting its growing credibility:

• Authority Score: 2 - A positive score that reflects a foundation of trustworthiness and potential in the eyes of search engines.

• Domain Authority (DA): 6 - An encouraging Domain Authority score, indicating that your domain is gaining recognition and trust in the wellness and personal development community.

• Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of the high quality and integrity of your backlink profile, safeguarding your SEO performance.

• Backlinks: 87 - A solid number of backlinks, showing external recognition and validation for your content and services.

• Referring Domains: 72 - A strong count of unique websites linking to your site, showcasing a healthy and diverse backlink profile, which is excellent for long-term SEO health.

• Distribution by Country: Your backlinks are thoughtfully distributed across US (United States), NL (Netherlands), and CA (Canada), reflecting a broad and authentic international appeal.

3. Organic Search Performance: Reaching a Highly Specific Audience

Jade Institute is successfully capturing highly specific queries, demonstrating excellent organic search performance for specialized practices:

• Impressions: 681 - A positive number of impressions, indicating that your website is appearing in search results for a good volume of relevant queries. This is great for visibility!

• Clicks: 15 - A solid number of clicks given the impressions, showing that users are finding your listings compelling and are actively visiting your site.

Top Queries: Attracting High-Intent Niche Searches

Your website is brilliantly capturing the attention of individuals with highly specific queries, indicating a powerful content strategy that directly addresses niche interests:

• "belief code": This key query generated an impressive total of 203 impressions, with a notable +73 change, highlighting excellent visibility and a perfect match for users seeking this specific practice.

• "jade institute": With 108 total impressions and a +33 change, this shows strong and increasing interest in your brand, indicating growing recognition.

• "emotion code": Accumulating 10 total impressions, with a +10 change, this demonstrates excellent visibility for a related practice, attracting a new audience.

• "emotioncode": This alternate spelling also brought in 10 total impressions, with a +10 change, ensuring comprehensive capture of interest for this practice.

• "the belief code": Generating 47 total impressions, with an +8 change, this further reinforces your strong and increasing visibility for a core service.

4. Content Engagement: Directing Users to Key Practices

Your content is clearly guiding visitors towards critical information and services, highlighting areas of strong user interest. The most visited pages demonstrate high intent from your audience:

• https://www.jadeinst.com/belief - High traffic to this page indicates significant user interest in the Belief Code, showcasing a clear demand for this specialized practice.

• https://www.jadeinst.com/facereading - Strong engagement on your 'Face Reading' page highlights interest in other key services you offer.

• https://www.jadeinst.com/ - Your homepage continues to serve as the primary entry point, effectively welcoming new visitors and providing an overview of your offerings.

5. Key Achievements & Next Steps: Expanding Expertise and Reach

This month's maintenance efforts have solidified Jade Institute's growing digital footprint. The consistent impressions and clicks, coupled with strong performance for highly-niche, targeted queries, position the institute for continued success in serving its community.

Looking Ahead (Positive Recommendations):

• Content Expansion: Capitalize on the success of your top queries by creating more in-depth content, blog posts, or case studies on the Belief Code and Emotion Code to build further expertise and attract a wider audience.

• Cross-Promote Services: Given the interest in multiple practices, ensure there are clear internal links and calls-to-action on each page to introduce visitors to other services (e.g., mention Emotion Code on the Belief Code page and vice-versa).

• Community Engagement: Explore opportunities to engage with online communities, forums, or social media groups related to these practices to build your brand and authority.

• Backlink Development: Focus on strategic outreach to acquire more high-quality backlinks from other wellness blogs, professional directories, or personal development websites to further boost your Domain Authority.

We are incredibly confident that by building on this solid foundation, Jade Institute will continue to grow its online influence and successfully connect with more individuals seeking valuable practices and support!

Glossary of Terms

• Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).

• Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).

• Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).

• Backlinks: Links from other websites pointing to your website, signaling value to search engines.

• Referring Domains: The number of unique websites linking to your site.

• Impressions: How many times your site appeared in search results.

• Clicks: How many times users clicked on your site from search results.

• Top Queries: Specific search phrases users typed to find your site, often highlighting a positive change in impressions