Client :
If Skin Could Talk
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: If Skin Could Talk
Click-Through Rate (CTR) Analysis:
This month, the If Skin Could Talk website received 528 impressions, indicating good visibility in search engine results. These impressions show that the website is being exposed to relevant search queries, making it easier to attract potential visitors. However, the site only garnered 11 clicks, suggesting that there is room for improvement in converting these impressions into actual engagement. To improve the click-through rate, consider optimizing meta titles and descriptions to make them more compelling and aligned with user intent. Additionally, reviewing the website’s keyword strategy to focus on high-performing terms could help increase the number of clicks and boost traffic to the site.
Keyword Performance:
The website has seen some positive movement with its target keywords, including terms related to skincare and beauty. Although the growth is modest, keywords like "corium", "corium 21 cream", "if skin" and "cell gel" have shown increased visibility, which is a positive indicator of the site’s growing relevance. This improvement in keyword performance could lead to greater organic traffic as the content aligns more closely with what users are searching for. Further focusing on these keywords, along with expanding keyword reach, can help improve visibility and drive more qualified traffic to the website.
Additionally, the following pages saw higher engagement during the month of October:
https://www.ifskincouldtalk.com/product-page/corium-21-8-oz-with-1-2-oz-travel-size
https://www.ifskincouldtalk.com/product-page/just-right-for-me
https://www.ifskincouldtalk.com/product-page/the-gallon-savings-plus-extras
On-Page SEO:
The on-page SEO score for If Skin Could Talk is 74, which demonstrates a solid optimization foundation. The website includes well-structured content, relevant keywords, and optimized meta tags, all of which contribute to a good user experience. To further improve search rankings and visibility, consider refining the content and metadata to better match user intent. Keeping up with strategic internal linking and ensuring keyword relevance will help maintain strong SEO performance and increase organic traffic.
Off-Page SEO:
Currently, the website has 30 backlinks, which is a positive sign of growing authority in the digital space. Backlinks are critical in building trust and credibility with search engines, indicating that external sites find If Skin Could Talk’s content valuable. Additionally, the website has 6 linking domains, contributing to its credibility and authority. To enhance its online presence further, the site should focus on acquiring more high-quality backlinks from reputable websites within the skincare and wellness industry. Increasing the number of linking domains will help improve domain authority and support better search engine rankings.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
2
SPAM SCORE
1
GOOGLE CLICKS
11
IMPRESSIONS
528
CTR
2.08
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.