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Client :
If Skin Could Talk
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report
If Skin Could Talk
Website: https://www.ifskincouldtalk.com/
Month: January


Overview

This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.


1. On-Page SEO Score

  • Current Score: 72

  • Remarks: The on-page score is moderate, indicating opportunities for improvement in content optimization, internal linking, and page speed enhancements to boost overall performance.


2. Search Queries

Top Queries Driving Traffic:

  • Oliver Gal savings

  • Phone gel skins

  • Corium of skin

  • Her besties

  • Aloe infusion aloe vera gel

Remarks: There has been a 45% increase in the number of clicks, demonstrating improved search performance. Continued content optimization and keyword targeting can further enhance visibility.


3. User Engagement Metrics

  • Total Clicks: 16

  • Total Impressions: 236

  • Average CTR: 6.77%

Remarks: The CTR is relatively high, reflecting well-optimized metadata and compelling title tags. Further enhancements to call-to-action phrases and structured snippets can drive even better engagement.


4. Backlink Profile

  • Number of Backlinks: 34

  • Linking Domains: 8

Remarks: The backlink profile remains stable. Additional high-authority backlinks will help improve domain trust and search engine rankings.


5. Domain Metrics

  • Domain Authority (DA): 27

  • Spam Score: 1%

Remarks: The spam score remains very low, reflecting a clean and credible backlink profile. Continued strategic link-building efforts will help strengthen domain authority.

Summary and Recommendations


Achievements:

  • 45% increase in clicks, indicating better search visibility.

  • High CTR of 6.77%, showing effective metadata optimization.

  • Low spam score ensuring a strong backlink profile.


Areas for Improvement:

  • Expand content strategy to target additional relevant long-tail keywords.

  • Acquire more authoritative backlinks to further strengthen domain authority.

  • Improve structured snippets and internal linking for better user navigation.


Action Plan for Next Month:

  1. Conduct outreach to secure high-quality backlinks.

  2. Optimize meta descriptions and title tags for even better CTR.

  3. Enhance internal linking and schema markup to improve search appearance.


Conclusion

The website is making steady progress with an increase in clicks and a strong engagement rate. By implementing the recommended strategies, If Skin Could Talk can continue to grow its online presence and search visibility in the coming months.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
27
SPAM SCORE
1%
GOOGLE CLICKS 
16
IMPRESSIONS
236
CTR
6.77%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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