Client :
If Skin Could Talk
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for If Skin Could Talk
Website Overview
The SEO performance for If Skin Could Talk is in its early stages, with promising potential for growth. Below is a detailed analysis of the website’s current metrics and recommendations for improvement.
1. Website Metrics
Domain Authority (DA): 1
(Domain Authority measures the likelihood of a website ranking on search engines. While DA is low, ongoing SEO efforts can improve this metric.)Spam Score: 1%
(A very low spam score indicates the site is healthy and has no spam-related issues.)
2. Traffic Performance
Clicks: 10
(The number of users who clicked on the website from search engine results.)Impressions: 447
(The number of times the website appeared in search engine results.)Click-Through Rate (CTR): 2%
(The CTR shows the percentage of users who clicked on the website after seeing it in search results. A 2% CTR is below the average and can be improved with better meta descriptions and titles.)
3. Backlink Profile
Total Backlinks: 25
(These links from external websites signal authority and trust to search engines. Increasing the quantity and quality of backlinks should be a priority.)Linking Domains: 6
(The diversity of unique websites linking back to If Skin Could Talk is limited. Expanding linking domains will positively impact SEO.)
4. On-Page SEO
On-Page Score: 91
(A high score of 91 indicates excellent on-page optimization practices, including keyword placement, metadata, and content quality. Continuous monitoring is essential to maintain this score.)
5. Top Searching Queries
The following are the most common search terms leading to traffic for If Skin Could Talk:
apple stem cell hair straightening
corium in skin
corium lotion
monica just right for me
corium 21 reviews
(These queries highlight a mix of product-focused and informational searches. Leveraging these keywords in content and marketing strategies can enhance visibility.)
6. Top Performing URLs
https://www.ifskincouldtalk.com/product-page/double-your-pleasure
https://www.ifskincouldtalk.com/product-page/just-right-for-me
(Identifying the top-performing pages can guide efforts to replicate their success across other parts of the website.)
Terminology Explained:
Domain Authority (DA): A score (1-100) predicting how likely a website is to rank in search engine results.
Spam Score: A metric indicating the likelihood of a website being flagged for spam-related activity. A low score is ideal.
Clicks: The number of times users clicked on the website link in search results.
Impressions: The number of times the website appeared in search engine results, whether clicked or not.
Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.
Backlinks: Links from external websites that point to your website, signaling credibility to search engines.
Linking Domains: Unique websites linking back to your website.
On-Page SEO Score: A measure of how effectively a website’s pages are optimized for search engines, including factors like content quality and technical SEO.
Top Searching Queries: Keywords or phrases users frequently search for to find your website.
Recommendations for Next Month:
Boost CTR: Enhance meta descriptions and titles for better relevance and appeal to users.
Build Quality Backlinks: Focus on obtaining links from high-authority, relevant websites to improve the backlink profile.
Expand Keyword Strategy: Create targeted content around top-performing keywords, such as "corium lotion" and "apple stem cell hair straightening."
Maintain On-Page Optimization: Keep the on-page SEO score above 90 by addressing any emerging issues and optimizing new content.
Explore Content Opportunities: Develop blog posts or guides on trending search queries like "Corium in skin" to attract organic traffic.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
27
SPAM SCORE
1%
GOOGLE CLICKS
10
IMPRESSIONS
447
CTR
2.23%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.