Client :
If skin could talk
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
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🌐 Website Report: If Skin Could Talk
Reporting Period: October 2025
📌 Overview
If Skin Could Talk is continuing to grow its online visibility, with an increase in impressions and engagement across skincare-related topics. The website’s performance reflects a strong foundation in content strategy, particularly in educating users about customized skincare and effective routines.
✨ Executive Summary
This month’s results highlight that If Skin Could Talk is gaining attention for personalized skincare and educational beauty content. The combination of engaging articles and informative topics is successfully capturing user interest, especially among audiences searching for skincare techniques and routines.
🔗 Domain Strength & Backlink Profile
The website has a healthy and expanding SEO profile, reflecting organic growth and reliable backlinks:
Authority Score: 2
Backlinks: 77
Referring Domains: 61
Domain Authority (DA): 4
Spam Score: 1%
Distribution by Country: AU, CA, ES
👉 These results indicate a clean, trustworthy SEO setup and growing domain credibility within the skincare and beauty space.
📈 Organic Search Performance
The website is showing encouraging organic performance this month:
Impressions: 292
Clicks: 8
Click-Through Rate (CTR): 2.7%
👉 Engagement is gradually improving, with content increasingly visible in searches related to skincare and beauty practices.
🔑 Top Queries
The website is gaining visibility for both brand-related and educational skincare keywords:
“if skin” – +11 (31 total impressions)
“catyk” – +3 (3 total impressions)
“custom skincare routine” – +3 (3 total impressions)
“corium skin” – +2 (2 total impressions)
“what is the 4 2 4 rule in skincare?” – +2 (2 total impressions)
👉 These keywords reflect user curiosity about custom skincare, skincare brands, and educational topics — aligning well with the brand’s mission to promote personalized skin health.
📄 Content Engagement
The top-performing pages demonstrate strong interest in educational skincare content:
👉 These results confirm that informative and instructional posts are driving engagement and brand awareness.
⚙️ On-Page SEO & Technical SEO
The website’s SEO health remains positive and optimized for user experience:
On-Page SEO: The blog structure and keyword integration around skincare education are effective for attracting niche audiences.
Technical SEO: The website runs smoothly, is mobile-optimized, and loads efficiently, supporting both user experience and rankings.
🏆 Key Achievements & Next Steps
If Skin Could Talk continues to perform steadily in organic visibility, with a clear path toward greater engagement. To further enhance growth, we recommend:
Content Expansion: Continue creating educational blog posts that explore trending skincare topics (e.g., “How to Read Skincare Labels”, “The Science of Moisturizers”).
Backlink Development: Collaborate with skincare influencers or dermatology blogs to increase high-quality backlinks.
Keyword Optimization: Expand focus on long-tail keywords such as “how to build a custom skincare routine” or “skincare for sensitive skin types.”
👉 With these strategies, If Skin Could Talk can continue to strengthen its online authority and attract more organic traffic from beauty-conscious audiences.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
8
IMPRESSIONS
292
CTR
2.73%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.