Client :
If Skin Could Talk
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for If Skin Could Talk over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 100
Authority Score (DA): 30
Spam Score: 1
Clicks: 11
Impressions: 309
The website continues to show excellent on-page SEO performance with a perfect score of 100%, indicating strong technical and content-based optimization. With a DA of 30 and a low spam score of 1, the domain holds a solid foundation for SEO authority. Traffic originated primarily from Canada, the United States, and Vietnam, with a total of 11 clicks from 309 search impressions.
Top Queries
Below are the top search queries that led users to If Skin Could Talk this month:
postage cost from us to canada
+7 impressions
Total: 7 impressionsdouble your pleasure
+2 impressions
Total: 3 impressionspostal office shipping rates
+2 impressions
Total: 2 impressionsbiggest savings
+1 impression
Total: 1 impressioncorium 21 reviews
+1 impression
Total: 1 impression
Top Linking Pages
The website currently has 22 backlinks from 9 linking domains. Further increasing backlink quality and quantity remains an opportunity for enhancing domain authority and search engine visibility.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Backlink Building: Explore opportunities for guest posting or product reviews on skincare and health blogs to enhance backlink diversity.
Content Optimization: Consider creating content around trending or high-impression keywords such as “postal savings,” “Corium 21 reviews,” or “shipping to Canada,” especially if relevant to your products or promotions.
Keyword Strategy: Monitor and optimize for new emerging queries with higher engagement potential.
Authority Growth: Continue strengthening partnerships with skincare bloggers or forums for mentions and referral traffic.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A risk indicator for search engine penalties; lower scores indicate a healthier backlink profile.
Backlinks: Links from external websites pointing to If Skin Could Talk, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to the site.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results.
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
30
LINKING ROOT DOMAINS
5
SPAM SCORE
1%
GOOGLE CLICKS
11
IMPRESSIONS
309
CTR
3.55%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.