Client :
If Skin Could Talk
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for If Skin Could Talk highlights encouraging growth in search impressions and engagement, supported by a stable backlink profile and improving domain authority. These positive indicators reflect ongoing efforts to strengthen the site’s presence in the skincare niche and attract relevant organic traffic.
2. Website Authority & Backlink Profile
Linking Domains: 17 quality domains are linking to the site, enhancing its SEO credibility.
Domain Authority: At 4, the site shows steady potential for further growth.
Spam Score: Very low at 1%, indicating high backlink quality.
Backlinks: 79 backlinks contribute to the site's SEO foundation.
3. Traffic and Search Metrics
Authority Score: 5, reflecting improving domain strength.
Organic Search Traffic: Currently 1 visit, showing initial traction in organic discovery.
Paid Search Traffic: No active paid campaigns, allowing focus on organic growth.
Traffic Distribution: Entire traffic is global with a strong concentration from Canada (100%), aligning well with the target market.
4. Search Impressions & Clicks
Total Impressions: 763, a significant increase of 111%, signaling expanding visibility in search results.
Clicks: 11 clicks, reflecting steady engagement with the website from organic search.
5. Top Performing Queries
Key search queries driving visibility and impressions this month:
“postage cost from us to canada” — 53 impressions (+43)
“us postal rates to canada” — 15 impressions (+13)
“cost to mail letter to canada” — 12 impressions (+12)
“usps rates to canada” — 13 impressions (+12)
“how much is postage from us to canada” — 11 impressions (+9)
6. Top Performing Pages
Pages contributing most to search visibility:
/product-page/canadian-extra-postage-taxes-fees: 422 impressions (+325)
/category/all-products: 65 impressions (+27)
/product-page/corium-21-8-oz-with-1-2-oz-travel-size: 127 impressions (+18)
7. Recommendations & Next Steps
Continue optimizing content and product pages related to postage and shipping inquiries to leverage the strong search interest.
Build on backlink efforts to increase domain authority and improve rankings further.
Explore creating additional content addressing related user questions to capture wider traffic.
Monitor organic traffic trends and consider refining on-page SEO elements to maximize engagement.
8. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating the likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Times the site’s link appeared in search results.
Clicks: Times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
5
SPAM SCORE
1%
GOOGLE CLICKS
11
IMPRESSIONS
763
CTR
1.44%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.