Client :
If Skin Could Talk
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: If Skin Could Talk
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 30
Brand Authority: 1
Total Clicks: 20
Total Impressions: 296
Click-Through Rate (CTR): 6.75%
Number of Backlinks: 13
Number of Linking Domains: 16
On-Page SEO Score: 91/100 (Strong Performance)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 20 clicks from 296 impressions, indicating a niche but engaged audience.
The 6.75% CTR is strong, suggesting that the current metadata is attracting relevant users.
3.2 Click-Through Rate (CTR)
CTR is performing well, but further improvements can enhance engagement.
Suggested improvements:Expand targeted keywords beyond branded terms to capture a broader audience.
Implement structured data to improve search result appearance.
3.3 Backlink Profile & Authority
The website has 13 backlinks from 16 linking domains, showing a developing but limited authority.
Brand authority remains at 1, highlighting the need to acquire backlinks from higher-authority sites in skincare and wellness.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 30 (Moderate, but room for improvement)
Action Plan:Improve domain authority by securing backlinks from reputable skincare blogs and wellness sites.
Strengthen internal linking between relevant pages to boost page authority.
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ corium 21
2️⃣ if skin
3️⃣ corium 21 cream reviews
4️⃣ just right for me monica
5️⃣ monica just right for me
Analysis:
The search queries suggest that users are primarily looking for brand-specific and product-related information.
Expanding content on skincare routines, product comparisons, and ingredient deep dives could attract more organic traffic.
5. On-Page SEO Performance
The On-Page SEO Score stands at 91/100, meaning the site is well-optimized but can still be improved.
Recommended actions:
Develop comparison articles and expert reviews on skincare products.
Improve internal linking strategy to strengthen site structure.
6. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase organic impressions by 20% through targeted content expansion.
Grow backlinks to 25+ by engaging in industry collaborations.
Improve domain authority from 30 to 40+ through high-quality link-building.
7. Conclusion
This month’s performance shows strong CTR and niche audience engagement, but brand authority and non-branded keyword reach need improvement. Strengthening SEO efforts, content strategy, and backlink profile will enhance visibility and organic growth.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
30
SPAM SCORE
1%
GOOGLE CLICKS
20
IMPRESSIONS
296
CTR
6.75
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.