Client :
Hermes Driving Academy
Monthly Maintenance Report | May 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
475
IMPRESSIONS
6.13K
AVG.CPC
$3.03
CTR
7.75%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.44K
During this reporting period, we focused on improving click volume and maximizing the utilization of the available advertising budget.
Through ongoing bid optimization, we successfully reduced average CPCs to approximately $1.70. However, as competition in the auction increased and competitor CPCs continued to rise, the campaign was no longer able to consistently spend the full daily budget. This limited the campaign's ability to generate the maximum possible traffic.
To evaluate alternative bidding approaches, we temporarily transitioned the campaign from Manual CPC to Maximize Conversions. After closely monitoring performance and analyzing results over a one-week testing period, we determined that Manual CPC remained the more effective strategy for the current campaign objectives and budget level.
As a result, the campaign was switched back to Manual CPC, while average bids were strategically increased to approximately $2.00. This adjustment was implemented to improve auction competitiveness, increase impression share, and ensure that the campaign could fully utilize the available budget while generating the highest possible number of relevant clicks.
In addition, geographic bid optimizations were implemented to strengthen visibility in priority service areas. Bid adjustments for Vancouver, Burnaby, and Port Coquitlam were increased by approximately 20% compared to the standard campaign bids. This allows the campaign to compete more aggressively in local auctions and increase ad visibility among users searching for services in these key target locations.
Other routine optimization activities completed during the month included:
Ongoing search term analysis and negative keyword updates
Keyword performance reviews and bid refinements
Monitoring impression share and auction insights
Ad copy and asset performance evaluations
Budget pacing and spend monitoring
Conversion tracking verification and performance analysis
These optimizations are intended to increase qualified traffic, improve budget utilization, and position the campaign for stronger lead generation opportunities moving forward.
FAQS
​
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.