Client :
Hermes Driving Academy
Monthly Maintenance Report | Aug 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
406
IMPRESSIONS
5.33K
AVG.CPC
5
CTR
7.61$
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.03K
What We Did in August
• Fixed conversion tracking so Google Ads only counts real leads, not clicks on the phone number, map directions, or other page activity that was being counted before.
• Switched the campaign to Target CPA bidding (Google's automated bidding), so Google would try to get us leads at a set cost target.
• Tested a couple of different CPA targets and also raised the daily budget from $60 to $80 to give the campaign more room to spend.
• Results with automated bidding were inconsistent — cost per lead went up and down and wasn't reliable enough yet, so we switched back to manual bidding and set the keyword bids ourselves based on which keywords have actually been bringing in leads.
• Found and disabled an auto-apply setting in Google Ads that had added a couple of keywords on its own without our approval.
What's Next
• Staying on manual bidding for now and watching the numbers closely for the next week or two.
• Once we see steady, predictable results with manual bidding, we'll try switching back to automated bidding (Maximize Conversions) — this time with enough clean data behind it to actually work well.
• Publishing the new landing page.
• Turning on the "Road Test Preparation" ad group, which has been paused.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.