Client :
Hermes Driving Academy
Monthly Maintenance Report | Sep 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
554
IMPRESSIONS
7.49K
AVG.CPC
$3.02
CTR
7.39%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.67K
What We Did in September
• Increased bids on our top-performing keywords (Coquitlam, Port Moody, and Burnaby) to get more visibility for the searches that have been bringing in the most leads.
• Set up call tracking, so we can now see how many real phone calls come in from the ads, not just clicks on the phone number.
• Added a call button (call asset) to the ads with the correct hours, so people can call directly from the ad.
• Reviewed and improved the ad content to strengthen ad quality and give Google more headline variations to test.
• Kept a close daily eye on cost, clicks, and leads to keep spending efficient.
What's Next
• Keep monitoring lead and call volume with the updated keyword bids and call tracking in place.
• Move back to automated bidding (Target CPA) once we have a strong, steady stretch of data.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.