Google Ads Monthly Report

1. Bidding Strategy Optimization

During this month, the bidding strategy was changed from Maximize Conversions back to Manual CPC. This decision was made because the average Cost Per Click (CPC) had increased during the previous month, and we wanted greater control over keyword bids and advertising costs.

After implementing the new strategy and continuously optimizing the campaign, the average CPC was successfully reduced to $2.36. As a result, the campaign generated more clicks while spending the budget more efficiently, improving the overall cost-effectiveness of the account.

2. New High-Converting Keywords Added

Based on the Search Terms report, we identified several search queries that generated the highest number of conversions during the previous month. To increase visibility for these valuable searches, the following keywords were added to the campaign:

• car learning school near me

• car lesson near me

• driving instructor

• road test driving lesson

Adding these high-performing keywords allows the campaign to target users with stronger purchase intent, helping improve both traffic quality and future conversion opportunities.

3. Quality Score Improvement

A major focus throughout the month was improving the Quality Score of our keywords, with the goal of increasing most keywords to a score of 6 or higher.

To support this objective, we worked on optimizing campaign structure, improving keyword relevance, and refining the landing pages. Additional improvements to ad headlines and landing page content are planned for next month, which we expect will further increase Quality Scores, reduce CPC, and improve overall ad performance.

4. Ongoing Campaign Optimization

In addition to the major improvements above, the following optimization activities were carried out throughout the month:

• Daily monitoring and optimization of campaign performance.

• Bid adjustments to maximize cost efficiency.

• Search term analysis and expansion of high-performing keywords.

• Addition of negative keywords to eliminate irrelevant searches.

• Budget optimization to maximize click volume and campaign efficiency.

• Continuous monitoring of ad performance and Click-Through Rate (CTR).

• Conversion analysis to identify new optimization opportunities.

• Regular campaign maintenance to improve overall performance and return on ad spend.

Summary

During June, the Google Ads account achieved significant improvements through the transition to a Manual CPC bidding strategy, resulting in a reduced average CPC of $2.36 and more efficient budget utilization. High-converting search terms were added as targeted keywords, and ongoing Quality Score optimization has laid a strong foundation for further improvements in campaign performance and lead generation in the coming months.