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Client :
Happiest Pup
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May

Prepared by Adicator


1. Overview

Happiest Pup Nanaimo has shown exciting progress this month, with continued growth in local search visibility and organic traffic. The website is building a solid SEO foundation while gaining momentum on high-intent search terms related to pet care in Nanaimo.


2. Website Authority & Backlink Profile

  • Linking Domains: 8 domains — a solid start for growing off-site credibility.

  • Domain Authority: Currently at 3, with clear growth potential as the site gains more authority.

  • Spam Score: Excellent at just 1%, signaling a clean and trustworthy backlink profile.

  • Backlinks: 98 total backlinks contributing to the site’s SEO strength.


3. Traffic and Search Metrics

  • Authority Score: 6 — steady foundation with good visibility for local searches.

  • Organic Search Traffic: 18 organic visits (↑260%) — a substantial increase in discovery through Google.

  • Traffic Distribution: Highly local, aligning perfectly with the business’s Nanaimo-based services.


4. Search Impressions & Clicks

  • Total Impressions: 1,631 (↑28%) — a healthy increase in local visibility.

  • Clicks: 28 (↑22%) — more people are not just seeing the site but choosing to visit.


5. Top Performing Queries

Local keyword performance continues to strengthen:

  • “dog sitting nanaimo” — 94 impressions (↑32)

  • “dog sitter nanaimo” — 83 impressions (↑24)

  • “cat sitting nanaimo” — 63 impressions (↑23)

  • “dog walker nanaimo” — 66 impressions (↑23)

  • “dog boarding nanaimo” — 126 impressions (↑20)


6. Top Performing Pages

Pages gaining visibility in local and service-specific searches:

  • Homepage (happiestpupnanaimo.com) — 1,582 impressions (↑326)

  • /pet-boarding — 197 impressions (↑39)

  • /dog-walking — 85 impressions (↑19)


7. Recommendations & Next Steps

  • Keep optimizing local SEO with city-specific keywords across services and blog posts.

  • Add more testimonials or case studies to build trust and encourage local engagement.

  • Consider creating blog content around pet care tips, dog behavior, or choosing the right sitter.

  • Strengthen internal linking between service pages and homepage.

  • List the business on local directories (like Google Business Profile, Yelp) to increase exposure.


8. Glossary of Terms

  • Domain Authority (DA): Predicts how well a site ranks in search engines (scale 1–100).

  • Spam Score: Measures backlink risk — lower is better.

  • Organic Search Traffic: Unpaid visits from users via search engines.

  • Impressions: Times the website appeared in search results.

  • Clicks: The number of user visits from search results.

  • Keywords: Search phrases users type to find services.

  • Backlinks: Links from external websites pointing to your site.

  • Authority Score: Overall metric of domain reputation and SEO performance.

SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
6
SPAM SCORE
1%
GOOGLE CLICKS 
28
IMPRESSIONS
1631
CTR
1.76%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
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CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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