Client :
Happiest Pup
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the Happiest Pup website's performance and SEO health for March. It includes key insights such as clicks, impressions, CTR, top-performing queries, backlink status, domain authority, and overall on-page health. The goal remains to ensure the website is technically sound, search-friendly, and continually optimized for better visibility.
2. Performance Summary
Total Clicks: 592
Total Impressions: 18,734
Click-Through Rate (CTR): 2.72%
3. On-Page SEO Score
Current On-Page Score: 75/100
Key Improvements:
Updated service page meta descriptions for better local search visibility
Improved internal linking across service and blog pages
Enhanced mobile layout and loading performance
4. Top Queries
kennels nanaimo
dog kennels nanaimo
nanaimo dog daycare
doggie daycare near me
nanaimo dog boarding
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 12
Linking Domains: 6
7. Domain Authority & Spam Score
Domain Authority (DA): 3/100
Spam Score: 1%
Remarks: Clean and healthy backlink profile; however, the domain authority is still in early stages and could benefit from strategic outreach.
8. Recommendations for April
Reach out to local pet blogs, directories, and community websites for backlink opportunities
Publish blog content focused on frequently searched local queries like “dog daycare Nanaimo”
Encourage satisfied customers to leave Google reviews and share links
Continue optimizing for local SEO and mobile-first indexing
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
26
IMPRESSIONS
955
CTR
2.72%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.