Client :
Happiest Pup
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for Happiest Pup
Website Overview
The SEO performance for Happiest Pup shows steady growth with room for improvement. Below are the detailed metrics and analysis:
1. Website Metrics
Domain Authority (DA): 1
(Domain Authority measures the overall strength of the website in search engine rankings. While the DA is currently low, consistent efforts will help improve this over time.)Spam Score: 1%
(A low spam score indicates that the site is healthy and not flagged for spam-like behavior.)
2. Traffic Performance
Clicks: 37
(The number of users who clicked on the website from search results.)Impressions: 1,045
(The number of times the website appeared in search results.)Click-Through Rate (CTR): 3%
(CTR is the percentage of users who clicked on the website after seeing it in search results. Improving metadata and page titles can enhance this metric.)
3. Backlink Profile
Total Backlinks: 8
(Backlinks are links from other websites to Happiest Pup. Increasing the number and quality of backlinks will strengthen authority and rankings.)Linking Domains: 7
(The number of unique websites linking back to Happiest Pup. Diversifying linking domains is essential for long-term growth.)
4. On-Page SEO
On-Page Score: 75
(This score reflects the effectiveness of on-page SEO practices like keyword optimization, metadata, and user experience. Efforts should focus on improving this score to exceed 90.)
5. Top Searching Queries
The following are the most common search terms driving traffic to Happiest Pup:
house sitting nanaimo
doggy day care nanaimo
dog kennels
dog boarding
pet walking
(These insights highlight keywords users search for most. Continued optimization around these terms can further enhance visibility.)
6. Top Performing URLs
(Analyzing the most visited pages provides guidance for replicating success across other pages.)
Terminology Explained:
Domain Authority (DA): A score (1-100) indicating the likelihood of a website ranking on search engine results. Higher scores reflect greater authority.
Spam Score: A metric that indicates the percentage likelihood of a website being penalized or flagged for spam-like behavior. Lower is better.
Clicks: The number of times users clicked on the website link in search results.
Impressions: The total number of times the website appeared in search results, regardless of clicks.
Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.
Backlinks: Links from other websites to your website, helping to boost SEO by signaling trust and relevance.
Linking Domains: Unique websites that link to your website.
On-Page SEO Score: A measure of how well individual pages are optimized for search engines, covering factors like metadata, keyword usage, and user experience.
Top Searching Queries: Keywords or phrases most commonly used by users to find the website.
Recommendations for Next Month:
Increase the Domain Authority through strategic link-building and guest blogging.
Focus on creating optimized content targeting high-performing keywords such as "doggy day care nanaimo" and "dog boarding."
Improve the On-Page SEO Score by addressing technical issues, enhancing user experience, and ensuring mobile responsiveness.
Build additional high-quality backlinks to improve rankings and traffic.
Explore local SEO strategies to capture a larger audience in Nanaimo and surrounding areas.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
27
SPAM SCORE
1%
GOOGLE CLICKS
37
IMPRESSIONS
1045
CTR
3.54%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.