Client :
Happiest Pup
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Happiest Pup
Click-Through Rate (CTR) Analysis:
This month, the Happiest Pup website recorded 919 impressions, reflecting strong visibility in search engine results. These impressions suggest that the site is appearing regularly for relevant searches, increasing the potential to attract more visitors. However, with only 27 clicks, there is a noticeable gap between the site’s visibility and actual engagement. To address this, consider refining the meta titles and descriptions to make them more compelling and aligned with user intent. Additionally, focusing on content optimization around high-performing keywords could help boost the click-through rate (CTR) and drive more qualified traffic to the site.
Keyword Performance:
The Happiest Pup website saw positive movement in keyword performance, indicating a growing relevance for terms related to pet care. Keywords like "cat boarding nanaimo", "doggy daycare nanaimo", "dog daycare nanaimo", "dog sitter nanaimo", and "dog boarding near me" and related queries have gained traction, which may help attract more organic traffic as search queries become more aligned with the content. By continuing to optimize these keywords and introducing more relevant long-tail phrases, the website can further improve its organic search visibility and attract potential customers.
Additionally, the following pages on the website drew significant attention in November:
https://www.happiestpupnanaimo.com/post/have-you-ever-had-a-dog-jump-in-your-face-unexpectedly
https://www.happiestpupnanaimo.com/post/will-my-dog-be-kept-in-a-kennel-or-a-crate
On-Page SEO:
The on-page SEO score for Happiest Pup stands at 75, a solid score that reflects well-structured content, optimized meta tags, and a user-friendly site architecture. The website is built with a strong foundation in content relevance and keyword optimization. To further improve search engine rankings and increase organic traffic, continued attention should be paid to refining content quality, enhancing meta data, and ensuring internal linking is strategically used. Maintaining and optimizing these elements will help boost the site’s visibility and user engagement.
Off-Page SEO:
The website currently has 10 backlinks, which play a key role in enhancing its authority and credibility in search engine results. Backlinks serve as endorsements from other sites, signaling to search engines that the content is valuable and trustworthy. Additionally, 8 linking domains contribute to building domain authority. To further improve search engine rankings, Happiest Pup should focus on acquiring more backlinks from reputable, relevant websites in the pet care industry. Expanding the number of linking domains will strengthen the website’s authority and improve its overall visibility in search results.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO strategies conducted outside the website itself, including acquiring backlinks and building domain authority.
Backlink: A link from another website that points to a specific page on your site.
Domain Authority: A metric that measures a website's overall strength and credibility in search rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
28
SPAM SCORE
1
GOOGLE CLICKS
27
IMPRESSIONS
919
CTR
2.93
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.