Client :
happiest pup
Monthly Maintenance Report | Aug 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
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ENGINES & SCRIPTS
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🌐 Website Report: Happiest Pup
Reporting Period: August 2025
📌 Overview
Happiest Pup had a great month, with steady growth in visibility, impressions, and clicks. The website continues to attract local audiences searching for dog daycare, sitting, and boarding services, showing strong progress in building its online presence.
✨ Executive Summary: Growing Local Visibility
With thousands of impressions and rising clicks, Happiest Pup is becoming a trusted destination for pet care in Nanaimo. The website’s performance demonstrates increasing recognition in both daycare and boarding-related searches, ensuring that local pet owners can easily find the services they need.
🔗 Domain Strength & Backlink Profile
Happiest Pup has a healthy backlink profile and strong local trust signals:
Authority Score: 7
Backlinks: 101
Referring Domains: 68
Distribution by Country: CA, UK
Domain Authority (DA): 3
Spam Score: 1%
👉 These results reflect genuine and trustworthy growth, especially within local and regional audiences.
📈 Organic Search Performance
The website achieved good visibility and engagement this month:
Impressions: 2,144
Clicks: 41
Click-Through Rate (CTR): [CTR Blog Link]
👉 These numbers show that Happiest Pup is reaching pet owners actively searching for care services.
🔑 Top Queries
Search performance is well-aligned with local services, highlighting the website’s visibility in relevant areas:
“doggy daycare nanaimo” – +24 (71 total impressions)
“dog daycare nanaimo” – +22 (54 total impressions)
“house sitting nanaimo” – +21 (97 total impressions)
“dog sitter banff” – +16 (18 total impressions)
“pet boarding service” – +14 (22 total impressions)
👉 These queries highlight the site’s success in capturing local pet care searches.
📄 Content Engagement
The most visited pages this month show clear interest in services and contact options:
👉 This indicates that users are not just browsing—they are actively seeking information and reaching out for services.
⚙️ On-Page SEO & Technical SEO
Both on-page and technical SEO are in positive shape, supporting visibility and user experience:
On-Page SEO: Service keywords are ranking locally, and calls-to-action are driving clicks.
Technical SEO: The website runs smoothly, with fast load speeds and reliable indexing.
🏆 Key Achievements & Next Steps
Happiest Pup is making excellent progress in growing local visibility. To build on this success, we recommend:
Local SEO Expansion: Enhance Google Business Profile with reviews, photos, and posts to boost local search results.
Content Development: Add blog posts about pet care tips, daycare benefits, and boarding preparation to attract organic traffic.
Service Keywords: Create targeted landing pages for terms like “pet boarding Nanaimo” or “house sitting services” for stronger visibility.
👉 With these strategies, Happiest Pup will continue to grow as the go-to pet care service in Nanaimo.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
7
SPAM SCORE
1%
GOOGLE CLICKS
41
IMPRESSIONS
2144
CTR
1.91%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.