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Client :
Happiest Pup
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — April

Prepared by Adicator


Overview

This report highlights the website performance for Happiest Pup Nanaimo during the month of April. It covers SEO performance, backlink profile, traffic behavior, top search queries, and most visited pages.


Performance Summary

  • On-Page SEO Score: 100

  • Domain Authority (DA): 2

  • Spam Score: 1%

  • Clicks: 19

  • Impressions: 958

The website shows excellent technical SEO health with a perfect on-page SEO score of 100%. The Domain Authority is currently 2, which is expected for a relatively new or localized business website. The spam score remains impressively low at 1%, maintaining a clean and credible SEO profile.

Most website visitors originated from Canada.


Top Queries

The top search queries driving traffic this month were:

  • happy hound daycare
    +13 impressions
    Total: 13 impressions

  • dog boarding nanaimo
    +12 impressions
    Total: 81 impressions

  • dog daycare nanaimo
    +12 impressions
    Total: 25 impressions

  • doggy daycare nanaimo
    +9 impressions
    Total: 21 impressions

  • puppies nanaimo
    +5 impressions
    Total: 6 impressions


Top Linking Pages

The website currently has 36 backlinks across 10 unique linking domains, which helps lay a strong foundation for growing local SEO authority.


Top Visited URL

The most visited page during April was:


Recommendations for Next Month

  • Local Content Expansion: Create more blog content or service pages targeting keywords like "dog boarding Nanaimo" and "dog daycare Nanaimo" to strengthen local visibility.

  • Backlink Building: Focus on local partnerships (e.g., local pet stores, vet clinics, or blogs) to acquire high-quality backlinks and gradually improve Domain Authority.

  • Review Strategy: Encourage customer reviews on Google My Business and other local directories to boost local trust signals.

  • Booking Optimization: As the Contact page is the most visited, optimize it with strong CTAs and possibly integrate direct booking features.


Glossary of Terms

  • On-Page SEO Score: A score evaluating how well a webpage is optimized for SEO elements such as headings, mobile usability, page speed, and meta tags.

  • Domain Authority (DA): A Moz metric indicating how likely a website is to rank in search results based on its backlink profile and trust signals.

  • Spam Score: An indicator of how "risky" a website might appear to search engines; lower percentages mean a healthier site.

  • Backlinks: External websites linking to your site, which help improve search engine credibility.

  • Linking Domains: The number of unique websites providing backlinks to your site.

  • Clicks: The number of times a user clicked through from a search result to the website.

  • Impressions: The number of times the website appeared in search results.

  • Top Queries: The search terms most frequently associated with users visiting the website.

  • Top Visited URLs: The most accessed pages on the website during the month.

SEO & ANALYTICS
DOMAIN AUTHORITY
2
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS 
19
IMPRESSIONS
958
CTR
1.98%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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