Client :
Happiest Pup
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: www.happiestpup.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of Happiest Pup’s website performance, focusing on SEO, website health, and technical insights. The website has moderate search visibility (958 impressions) but low organic traffic (28 clicks), indicating a need for improved CTR and content strategy. Enhancing on-page SEO (75/100) and strengthening backlink efforts can further boost rankings and domain authority.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 29
Brand Authority: 1
Total Clicks: 28
Total Impressions: 958
Click-Through Rate (CTR): 2.92%
Number of Backlinks: 10
Number of Linking Domains: 35
On-Page SEO Score: 75/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 28 clicks, showing low organic engagement.
958 impressions indicate decent visibility, but the CTR could be improved with better meta descriptions and search-friendly content.
3.2 Click-Through Rate (CTR)
A 2.92% CTR is below ideal benchmarks. Optimizing meta descriptions, title tags, and structured data can improve this rate.
3.3 Backlink Profile & Authority
10 backlinks from 35 domains provide a starting foundation, but more high-quality links from relevant pet-related sources would help strengthen SEO.
Brand authority remains at 1, indicating a need for reputation-building and trust signals.
3.4 Spam Score & Root Domain Score
Spam Score is low (1%), maintaining a healthy domain trust level.
Root Domain Score of 29 suggests a moderately strong domain with room for growth through additional authoritative backlinks.
4. Top 5 Linking Queries
The following are the most valuable queries driving backlinks to the website:
Dog kennels near me
Helping paws Nanaimo
Dog sitters Nanaimo
Dog walking Nanaimo
Dog boarding near me
Analysis: The website is ranking for localized pet services. Expanding location-based content, including service pages and blog posts targeting specific cities, can further improve rankings and visibility.
5. On-Page SEO Performance
On-Page SEO Score: 75/100, indicating room for optimization.
Areas for improvement:Optimize meta descriptions and title tags to increase CTR.
Strengthen internal linking between service pages and blog content.
Add customer testimonials and location-based content for better local SEO rankings.
6. Recommendations & Action Plan for Next Month
✅ Performance Goals:
Increase organic clicks.
Grow backlinks from 10 to 25+.
Improve CTR from 2.92% to at least 4% by refining search listings.
8. Conclusion
The website has potential for growth, especially in local pet service searches. Implementing better SEO, content marketing, and backlink strategies will improve rankings, authority, and conversions for Happiest Pup.
SEO & ANALYTICS
DOMAIN AUTHORITY
10
LINKING ROOT DOMAINS
29
SPAM SCORE
1%
GOOGLE CLICKS
28
IMPRESSIONS
958
CTR
2.92%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.