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Client :
Happiest Pup
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report
Happiest Pup
Website: https://www.happiestpupnanaimo.com/
Month: January


Overview

This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.


1. On-Page SEO Score

  • Current Score: 75

  • Remarks: The on-page score indicates room for improvement. Optimizing meta tags, enhancing internal linking, and improving page speed will contribute to better rankings and user experience.


2. Search Queries

Top 5 Queries Driving Traffic:

  • Kennels Nanaimo

  • Dog kennels Nanaimo

  • Best Paw Forward Nanaimo

  • Dog kennel Nanaimo

  • Dogs for sale Nanaimo

Remarks: There has been a 6% increase in the number of impressions, indicating better visibility in search results. Further optimization for these queries can improve click-through rates.


3. User Engagement Metrics

  • Total Clicks: 30

  • Total Impressions: 1,192

  • Average CTR: 2.51%

Remarks: The CTR is stable but can be improved through better meta descriptions and compelling call-to-action phrases in title tags.


4. Backlink Profile

  • Number of Backlinks: 8

  • Linking Domains: 9

Remarks: The backlink profile remains minimal. Acquiring more high-quality backlinks from relevant industry sources can boost domain authority and search rankings.


5. Domain Metrics

  • Domain Authority (DA): 27

  • Spam Score: 1%

Remarks: The spam score is very low, reflecting a healthy link-building strategy. Continued efforts to gain authoritative links will enhance overall domain strength.

Summary and Recommendations


Achievements:

  • 6% increase in impressions, leading to better visibility.

  • Low spam score ensures strong link health.

  • Stable user engagement with a CTR of 2.51%.


Areas for Improvement:

  • Improve on-page SEO by optimizing headings, internal links, and site speed.

  • Increase the number of backlinks to strengthen domain authority.

  • Enhance metadata to improve click-through rates.


Action Plan for Next Month:

  1. Conduct an internal linking audit and improve content structure.

  2. Implement a backlink acquisition strategy with industry-relevant websites.

  3. Optimize metadata with better keywords and more engaging descriptions.


Conclusion

This month’s performance reflects steady progress with increased impressions and a low spam score. By implementing the recommended strategies, the website will continue to improve in visibility and engagement in the upcoming months.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
27
SPAM SCORE
1%
GOOGLE CLICKS 
30
IMPRESSIONS
1192
CTR
2.51%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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