Client :
Glotherapy
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
397
IMPRESSIONS
3.39K
AVG.CPC
$0.64
CTR
11.71%
AD OPTIMIZATION SCORE
80.5%
CAMPAIGN COST
$252
Performance Analysis
At the beginning of July, we made several changes to the campaign, which resulted in optimized ads, reduced costs, and increased clicks compared to the previous month. By negating irrelevant keywords and adding optimized ones, we observed an improvement in the ad performance compared to the previous month.
Previously, users who clicked on the ads were directed to the "Contact Us" page, which lacked comprehensive information, leading to a low conversion rate. We changed the landing page to the homepage to provide users with more detailed information, thus increasing the conversion rate.
Actions Taken for Campaign Optimization
1. Reviewed all keywords and negated irrelevant ones:
Some keywords, like the ones below, are irrelevant to our campaign and have increased the campaign cost, so we disallowed them to prevent them from appearing in ads again:
[5 minutes relaxation]
[anxiety at work]
[anxiety eyes]
[anxiety music]
2. Added relevant keywords to the search keywords list.
3. Changed the match type of keywords from broad match to phrase match to ensure ads are displayed for more relevant search terms.
In broad match, ads appear for related and varied searches, while in phrase match, ads show only for searches containing the exact phrase in the specified order.
Planned Optimizations for the Next Month
1. Further optimization of ad titles to increase CTR.
2. Continued negation of irrelevant keywords.
3. Adding new and relevant keywords to the search keyword list.
4. Changing the match type of keywords from phrase match to exact match for more targeted ad displays.
Exact match targets searches that exactly match the keyword, while phrase match targets searches containing the keyword phrase in the specified order, with additional words allowed before or after.
5. Optimizing bid strategy to reduce advertising costs.
In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
To further optimize and reduce costs, it is recommended to use the following keywords within the main content of the website:
• virtual couples counseling
• anxiety treatment center
• therapy for bipolar
By implementing these changes and optimizations, we expect the campaign's performance to improve in the coming months and achieve better results.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.