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Client :
Glo Therapy
Google Ads Report | May - June 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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SEO & ANALYTICS
DOMAIN AUTHORITY
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LINKING ROOT DOMAINS
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SPAM SCORE
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GOOGLE CLICKS 
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IMPRESSIONS
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CTR
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GOOGLE ADS CAMPAIGN
CLICKS
266
IMPRESSIONS
5.5k
AVG.CPC
$1.26
CTR
4.83%
AD OPTIMIZATION SCORE
76.2%
CAMPAIGN COST
$379

Current Positive Points

  • Good CTR (4.69%): This indicates strong ad copy and effective targeting, leading to high engagement.

  • Clicks: 206

  • Impressions: 4.39K

  • Average CPC: $1.26

  • Ad Optimization Score: 76.2%

  • Campaign Cost: $259

These metrics highlight the campaign's effective reach and cost-efficiency.


Room for Improvement (On-going into July)

  • Tracking User Behavior: Connect Clarity or Microsoft to the site to better track user behavior and gather more data on how visitors interact with the landing pages.

  • Create another landing page: Add clear descriptions for Initial Consultation, Individual Therapy, and Couples Therapy on the main page. Use three boxes to explain these services, including price, consultation duration, and steps involved. Include a button to reserve an appointment.
    Counseling Video: Place a counseling video on the page to help users understand the counseling method, thereby building trust.
    Customer Comments: Add a section for customer comments on the main page to enhance credibility.
    Voice Testimonials: Include audio testimonials from satisfied customers to gain the trust of new visitors.

    Keyword Optimization: Remove non-converting keywords with informational intent:stress management
    how to deal with stress
    work life balance help
    therapy for low self esteem
    self esteem counseling
    self image therapy
    overcoming the imposter syndrome
    managing stress and anxiety
    therapist aid self esteem
    imposter syndrome therapist
    therapist work life balance
    self esteem therapy
    managing stress in the workplace
    office mental health
    work life balance therapist
    imposter syndrome therapy
    work life balance counseling

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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