Tasks Completed in March:

At the beginning of the month, two campaigns were run by us for inside Vancouver and outside Vancouver. Since one campaign was also run by you, we decided to pause the inside Vancouver campaign that we had created to prevent any conflicts between campaigns. We planned to rerun it as an Ad Experiment, allowing us to compare the inside Vancouver click campaign you ran with the one we created. Both campaigns were run with a $14 budget.

The campaign we created ran from March 16 to March 30, generating 43 clicks at a cost of $89, whereas the click campaign you created received 45 clicks at $88. Since the test period is set for 30 days, we will continue this test until April 15 and share the final results with you. This will help determine which campaign was more effective and which one should remain active or be paused.

Besides these two campaigns, the outside Vancouver campaign performed better than the other two. As a result, its budget was increased from $5 to $10, leading to 8 conversions by the end of the month. This performance was better compared to the other two campaigns, which had higher budgets. Therefore, if you believe that the submission forms from outside Vancouver are of higher quality, we recommend reducing the budget for the inside Vancouver campaigns and reallocating it to the outside Vancouver campaign to achieve more conversions.

Throughout March, in addition to the above, we monitored campaigns daily and optimized CPCs to achieve the highest possible number of clicks. Furthermore, to prevent ads from firing on irrelevant searches, we added irrelevant keywords to the negative keyword list. Some of these keywords are:

• sfu summer camps

• summer camp parkour

• summer camps burnaby

• braeburn summer camp

• summer camp new westminster

• lower mainland summer camps

• ubc summer camp 2025

• false creek community centre summer camps

• easter seals camp bc

Please note that these keywords have been added as Exact Match in the negative keyword list. This means that your ads will not fire if the exact phrases above are searched, but they will still be triggered by broader searches such as summer camps.

Tasks for the Upcoming Month:

The existing campaigns will be reviewed, and once the test period ends, one of them will be paused, and its budget will be reallocated to the remaining campaign. This will allow us to optimize the campaign fully and achieve better clicks at the lowest possible cost.