Client :
Forever Young
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Forever Young Website
Click-Through Rate (CTR) Analysis:
This month, the Forever Young website, which is still new, achieved 2,740 impressions, reflecting promising visibility in search engine results. However, with only 4 clicks, the Click-Through Rate (CTR) remains low. To improve CTR, it's crucial to create more compelling meta titles and descriptions that resonate with user intent and drive engagement. Additionally, refining the keyword strategy to focus on terms that better match high-intent searches can attract more clicks and gradually increase traffic.
Keyword Performance:
As a new website, establishing a robust keyword strategy is vital to building traffic and authority. Initial impressions indicate strong potential for visibility, and now the focus should shift to optimizing for long-tail keywords relevant to the Forever Young brand. Incorporating keywords naturally into the website's content, particularly in blog posts and product descriptions, will enhance relevance and improve rankings over time. Leveraging existing high-performing keywords while expanding to untapped opportunities can lay the groundwork for sustainable growth in organic traffic.
On-Page SEO:
With an on-page SEO score of 91, the Forever Young website demonstrates a solid optimization foundation. The site benefits from well-structured pages, relevant headings, and optimized meta tags, all contributing to a positive user experience. To further enhance search visibility:
Add high-quality content: Develop blogs, guides, or FAQs targeting specific keywords to attract users.
Strategic internal linking: Ensure related pages are interlinked to improve navigation and keyword relevance.
Refine metadata: Continuously align meta titles and descriptions with user intent and seasonal trends.
Off-Page SEO:
Forever Young has already established an impressive 6,000 backlinks and 30 linking websites, which significantly bolster the site’s authority and credibility in search engines. To further capitalize on this strong foundation:
Focus on high-quality backlinks: Prioritize acquiring backlinks from authoritative sites in relevant niches such as skincare, wellness, and lifestyle.
Content marketing: Share valuable and engaging content to encourage organic backlinks from reputable sources.
Collaborate with influencers and blogs: Partner with industry leaders to promote your website and earn more backlinks.
Increasing the diversity and quality of linking domains will continue to strengthen the website’s domain authority and overall search performance.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
4
IMPRESSIONS
2740
CTR
0.14%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.