Client :
Forever young
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

1. Overview
This month’s SEO report for Forever Young Edmonton highlights solid growth in organic search traffic and a robust backlink profile. The site continues to attract a significant volume of targeted visitors, supported by increasing authority and strong presence in key markets, especially Canada and the US.
2. Website Authority & Backlink Profile
Linking Domains: 214 authoritative domains linking to the site, greatly enhancing SEO strength.
Domain Authority: 19, reflecting a well-established and trustworthy online presence.
Spam Score: Very low at 1%, indicating excellent backlink quality.
Backlinks: 4,700 backlinks contributing extensively to the site’s SEO power.
3. Traffic and Search Metrics
Authority Score: 11, showing solid domain strength and SEO health.
Organic Search Traffic: 3,200 visits, an 18% increase, demonstrating strong growth in user engagement and search visibility.
Paid Search Traffic: No active paid campaigns currently.
Traffic Distribution: Majority of traffic (73%) from Canada, with a significant portion (25%) from the US, aligning well with the target audience.
4. Recommendations & Next Steps
Continue expanding backlink acquisition to maintain and improve domain authority.
Optimize existing content and create new content targeting high-value keywords in the wellness and anti-aging niche.
Explore local SEO opportunities to further capitalize on Canadian and US markets.
Monitor traffic trends and adjust SEO strategies accordingly for sustained growth.
5. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Number of times the site’s link appeared in search results.
Clicks: Number of times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
19
LINKING ROOT DOMAINS
11
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.