Client :
Folio Instruments
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Click Rate Analysis:
Impression: The website received approximately 262 impressions, which is consistent with the previous month. However, there's a growing trend is seen in the past week.
Click: The website recorded 64 clicks last month, resulting in a CTR of 2.4%. Comparing with last month the numer of clicks shows a growth in the number of clicks.
On-Page SEO Analysis:
The website's on-page SEO score of 49 indicates a fair foundation. This is a positive sign as it suggests that the page titles, descriptions, headers and other on-page related issues are optimized according to recommended guidelines. Further actions will e done to raise the On-page score.
Off-Page SEO Analysis:
Backlinks
The website has a relatively good number of backlinks (936) at this stage. Checking Competitor's website to see their acklinking strategy is a suggested point.
Linking Domains
The number of domains linking to the website (110) is a positive indicator and good number of linking websites. These domains likely contribute to the website's authority and visibility in search results.
Ensuring that the linking domains are relevant to the website's topic is good to consider. Backlinks from relevant websites can provide a stronger signal to search engines.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
22
LINKING ROOT DOMAINS
26
SPAM SCORE
1
GOOGLE CLICKS
64
IMPRESSIONS
262
CTR
2.44%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.