Client :
Folio Instruments
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: www.folioinstruments.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of Folio Instruments' website performance, focusing on SEO, website health, and technical insights. The website has a strong backlink profile (725 backlinks) and good search visibility (18,768 impressions). However, improvements in on-page SEO (91/100) and brand authority can further enhance organic traffic and engagement.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 10
Brand Authority: 1
Total Clicks: 572
Total Impressions: 18,768
Click-Through Rate (CTR): 3.04%
Number of Backlinks: 725
Number of Linking Domains: 35
On-Page SEO Score: 91/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 572 clicks, demonstrating strong organic engagement.
18,768 impressions indicate good search visibility, but refining SEO strategies can further boost performance.
3.2 Click-Through Rate (CTR)
A 3.04% CTR is decent but can be improved with optimized meta descriptions and title tags.
3.3 Backlink Profile & Authority
725 backlinks from 35 domains provide strong domain credibility.
Brand authority remains at 1, highlighting an opportunity to improve trust and recognition.
3.4 Spam Score & Root Domain Score
Spam Score is low (1%), indicating a trustworthy domain.
Root Domain Score of 10 suggests the need for more high-quality backlinks from authoritative sources.
4. Top 5 Linking Queries
The following are the most valuable queries driving backlinks to the website:
Vacuum plate
Fuel test kit
GC gas filter
DHA comb
ASTM D1160 test
Analysis: The website ranks well for scientific instruments and testing equipment. Expanding content on technical guides, industry applications, and product use cases can further improve rankings and organic traffic.
5. Top 3 Most-Visited URLs
Insights:
Product pages dominate traffic, showing a strong interest in specific instruments.
Enhancing product descriptions, internal linking, and customer reviews can increase conversions.
6. On-Page SEO Performance
On-Page SEO Score: 91/100, indicating room for improvement.
Areas for improvement:Optimize meta descriptions and title tags to increase CTR.
Improve internal linking between related product pages.
Implement structured data (schema markup) for better search visibility.
7. Recommendations & Action Plan for Next Month
✅ Performance Goals:
Increase organic clicks.
Grow backlinks from 725 to 800+.
Improve CTR from 3.04% to at least 4% with better meta optimization.
8. Conclusion
The website has a strong technical foundation and product search visibility, but there is room to enhance engagement and authority through content and backlink strategies. Implementing targeted SEO optimizations will further boost Folio Instruments' online presence and customer acquisition.
SEO & ANALYTICS
DOMAIN AUTHORITY
10
LINKING ROOT DOMAINS
29
SPAM SCORE
1%
GOOGLE CLICKS
572
IMPRESSIONS
18768
CTR
3.04%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.