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Client :
Folio Instruments
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — April

Prepared by Adicator


Overview

This report summarizes the website performance for Folio Instruments during the month of April. It highlights SEO health, backlink profile, traffic insights, top search queries, and most visited pages.


Performance Summary

  • On-Page SEO Score: 91

  • Domain Authority (DA): 29

  • Spam Score: 1%

  • Clicks: 447

  • Impressions: 14,139

The website maintained an excellent on-page SEO score of 91%, indicating strong technical and content optimization. The Domain Authority of 29 shows a solid standing within its niche market. A very low spam score of 1% reflects a healthy and credible backlink profile.

Most visitors were from Canada and the United States.


Top Queries

The top search queries driving traffic this month were:

  • folio
    +79 impressions
    Total: 462 impressions

  • aa500
    +60 impressions
    Total: 141 impressions

  • coating tests
    +43 impressions
    Total: 85 impressions

  • optidist 2
    +43 impressions
    Total: 43 impressions

  • rvp analyzer
    +40 impressions
    Total: 45 impressions


Top Linking Pages

The website benefits from a strong backlink profile with 439 backlinks across 93 unique linking domains, providing excellent support for SEO authority and visibility.


Top Visited URLs

The most visited pages during April were:


Recommendations for Next Month

  • Content Optimization: Create or update pages around popular equipment and test terms like "coating tests," "aa500," and "rvp analyzer" to capture more traffic.

  • Lead Generation Focus: Since the "Book Online" page is a top performer, consider adding CTAs (Call-to-Actions) on related pages to drive more bookings.

  • Backlink Outreach: With an already strong backlink base, target high-authority science, industrial testing, and lubricant industry websites for further authority building.

  • Technical SEO Check: Continue maintaining the website’s excellent on-page SEO, while periodically auditing technical elements like schema markup, mobile usability, and page speed.


Glossary of Terms

  • On-Page SEO Score: A percentage measuring how well a webpage is optimized internally for search engines, considering aspects like content quality, keywords, meta descriptions, and mobile friendliness.

  • Domain Authority (DA): A predictive score (out of 100) showing how well a website may rank in search results, based on the quality and quantity of backlinks.

  • Spam Score: An estimate of the likelihood that a site could be penalized for poor SEO practices; lower scores (closer to 0%) are better.

  • Backlinks: Hyperlinks from external websites pointing back to the target site, contributing to search engine credibility.

  • Linking Domains: The number of separate websites that contain backlinks to the target site.

  • Clicks: The number of times users clicked on a link to the website from search engine results.

  • Impressions: The number of times the site’s pages were displayed in users’ search results, regardless of whether clicked.

  • Top Queries: Search terms most often associated with user visits to the website.

  • Top Visited URLs: Pages that received the most visits during the month.

SEO & ANALYTICS
DOMAIN AUTHORITY
29
LINKING ROOT DOMAINS
16
SPAM SCORE
1%
GOOGLE CLICKS 
447
IMPRESSIONS
14139
CTR
3.16%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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