Client :
Folio Instruments
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Folio Instruments
Click-Through Rate (CTR) Analysis:
This month, the Folio Instruments website saw 2,581 impressions, demonstrating strong visibility in search engine results. The site is consistently appearing for relevant search queries, which presents a valuable opportunity to capture potential clients. With 537 clicks, the website achieved a 2.1% click-through rate, reflecting a solid engagement rate. This indicates that the content is appealing to users, though there is still room to further optimize meta titles, descriptions, and content alignment to increase clicks. By refining the relevance of the content and continuing to enhance the call-to-action elements, Folio Instruments can further boost engagement and maximize its visibility.
Keyword Performance:
Several keywords associated with Folio Instruments experienced positive growth this month, reflecting an increasing alignment with user intent and interest. Keywords like "folio", "ac8612", "ac8634", "gloss meter", and "astm d6110" are performing well, signaling that the site is becoming more relevant in these search areas. This growth in keyword performance suggests that the site is attracting more organic traffic as search queries match the website’s offerings. Continuing to focus on high-traffic, relevant keywords and optimizing the content around them will help further improve organic reach.
Additionally, the following pages on the website attracted notable traffic during November:
On-Page SEO:
The on-page SEO score for the Folio Instruments website is 91, indicating that the site is well-optimized and has a great structure. The content is relevant, and the meta tags and internal linking strategy are contributing to a positive user experience. While the foundation is strong, there is always room for further optimization. To maximize search engine rankings and increase visibility, focus on refining meta data, improving keyword usage, and enhancing content to ensure that it is not only user-friendly but also highly relevant to the target audience. By fine-tuning these elements, Folio Instruments can increase organic traffic and strengthen its SEO performance even more.
Off-Page SEO:
The website currently has 895 backlinks, an important factor in improving its authority and search engine ranking. Backlinks act as endorsements from other reputable sites, indicating that the content on Folio Instruments is valuable and trustworthy. With 107 linking domains, the website already benefits from a solid foundation of credibility. To further enhance its search engine ranking, focus on acquiring additional backlinks from high-quality, industry-relevant websites. Increasing the number of linking domains will improve the website's domain authority and further strengthen its presence in search engine results.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
26
SPAM SCORE
1
GOOGLE CLICKS
537
IMPRESSIONS
25181
CTR
2.13
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.