Client :
folio instruments
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Folio Instruments
Reporting Period: October 2025
📌 Overview
Folio Instruments experienced solid organic visibility in October, continuing to demonstrate its credibility as a trusted supplier of precision laboratory and petroleum testing equipment. With a strong backlink foundation and consistent ranking for technical and industry-specific keywords, the website is reinforcing its reputation among scientific and industrial audiences.
✨ Executive Summary
The website’s SEO metrics indicate stable growth, supported by a broad range of referring domains and an expanding keyword footprint. Folio Instruments is performing particularly well for highly technical search terms related to testing standards and analytical instruments. Continued publication of educational content and product-specific blog posts will help sustain this momentum and attract a larger audience of professionals seeking accurate laboratory solutions.
🔗 Domain Strength & Backlink Profile
Folio Instruments’ domain shows a healthy and authoritative link structure across multiple regions:
Authority Score: 15
Backlinks: 2.6k
Referring Domains: 279
Domain Authority (DA): 23
Spam Score: 1%
Distribution by Country: CA, US, PL
👉 These metrics reflect a robust and expanding digital presence with strong relevance and trust in the technical and scientific community.
📈 Organic Search Performance
Impressions: 4,489
Clicks: 124
👉 The site continues to attract targeted traffic from technical professionals and industry specialists, particularly those searching for product-specific testing solutions.
🔑 Top Queries
Folio Instruments is performing well for precise, high-intent keywords related to its specialized offerings:
“astm d2505” – +87 (89 total impressions)
“liquid particle counters” – +53 (60 total impressions)
“refinery gas analysis” – +50 (88 total impressions)
“refinery gas analyzer” – +40 (121 total impressions)
“fuelstat resinae plus” – +32 (33 total impressions)
👉 These keyword rankings highlight the site’s strength in niche technical topics and standard-specific searches, underscoring the company’s credibility in analytical instrumentation.
📄 Content Engagement
The most visited pages this month showcase the website’s ability to combine product education with technical depth:
👉 These high-performing pages reflect strong engagement with professionals looking for in-depth technical insights and advanced product solutions.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: The content is well-structured and highly relevant to specialized audiences. Incorporating additional internal links between related testing equipment pages and blog posts can further enhance visibility.
Technical SEO: The website’s performance, load times, and mobile responsiveness remain strong. Continued monitoring of multilingual URLs and canonical tags is recommended for SEO consistency.
🏆 Key Achievements & Next Steps
Folio Instruments continues to demonstrate authority and relevance within the analytical and petroleum testing sectors. To sustain and amplify this success, we recommend:
Content Expansion: Develop more articles and guides around ASTM standards and application-specific testing solutions.
Interlinking Strategy: Create internal pathways between similar testing products and technical articles to improve user navigation and SEO signals.
Keyword Optimization: Strengthen meta descriptions and H1 tags around top-performing search terms such as refinery gas analysis and liquid particle counters.
👉 With continued focus on technical content and product education, Folio Instruments is well-positioned to increase organic visibility and strengthen its leadership within the scientific instrumentation industry.
SEO & ANALYTICS
DOMAIN AUTHORITY
23
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
124
IMPRESSIONS
4489
CTR
2.76%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.