Monthly Website Performance Report: Folio Instruments

Reporting Period: June 2025

1. Executive Summary

This month's report for Folio Instruments (folioinstruments.com) demonstrates a strong online presence and growing visibility. Your website has an Authority Score of 8 and an excellent Domain Authority of 18, supported by a robust backlink profile of 211 backlinks from 119 referring domains. We are seeing significant organic search traffic with 867 visitors and an impressive 12,318 impressions, indicating effective reach within your target market. Content related to environmental and petroleum testing equipment is performing exceptionally well, affirming your relevance in the industry.

2. Overall Performance Summary

Folio Instruments' website is exhibiting strong performance in search results, effectively attracting a large and engaged audience. The consistent high impressions and clicks, coupled with a solid authority and backlink profile, underscore your growing influence in the instruments market. The substantial increase in visibility for specific product and testing-related queries is a testament to the effectiveness of your content strategy in attracting relevant traffic and establishing your brand as a leading provider of laboratory instruments.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 12,318
  Explanation: Impressions signify the number of times your website's content appeared in search results. Consistently achieving over 12,300 impressions is a significant accomplishment! This demonstrates that Folio Instruments is highly visible to a broad audience actively searching for relevant products and information.

• Clicks:
  Current: 930
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 930 clicks indicates strong user engagement, as a substantial number of individuals are finding your search listings compelling enough to visit your site directly.

• Authority Score (AS):
  Current: 8
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 8 is a very strong indicator of your growing online authority and trustworthiness in the market.

• Backlinks & Referring Domains:
  Total Backlinks: 211
  Referring Domains: 119
  Linking Domains: 98
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With an impressive 211 backlinks from 119 unique referring domains, and 98 linking domains, Folio Instruments has cultivated an exceptionally strong and diverse link profile. This robust network of external references significantly boosts your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 18
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 18 is an excellent score, reflecting your website's high potential to rank effectively for a wide range of relevant keywords in the laboratory instruments industry.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is successfully capturing attention for key queries related to your instruments and testing services.
  "aa500": ↑ 1,033 impressions (Total: 1,202 impressions)
  "biodiesel analyzer": ↑ 162 impressions (Total: 163 impressions)
  "gloss meter": ↑ 85 impressions (Total: 85 impressions)
  "folio canada": ↑ 70 impressions (Total: 110 impressions)
  "vacuum plate": ↑ 68 impressions (Total: 562 impressions)
  Insight: The strong performance of these queries highlights a significant interest in specific product models like "aa500", specialized analyzers such as "biodiesel analyzer", and general testing equipment like "gloss meter". The interest in "folio canada" also indicates brand recognition and geographical relevance.

• Top Performing Pages (What Content is Being Seen):Several pages on your website are resonating strongly with search users, driving significant impressions.
  "/environmental-testing/aa500-auto-analyzer": ↑ 1,040 impressions (Total: 1,257 impressions)
  "/petroleum-testing/reid-vapor-pressure-(rvp)": ↑ 277 impressions (Total: 277 impressions)
  "/post/advancements-in-fuel-lubricity-studies": ↑ 204 impressions (Total: 219 impressions)
  "/petroleum-testing/biodiesel-all-in-one": ↑ 170 impressions (Total: 171 impressions)
  "/post/the-importance-of-fuel-lubricity-in-diesel-engines-ensuring...": ↑ 169 impressions (Total: 326 impressions)
  Insight: The outstanding performance of these pages, particularly those focusing on specific instruments and technical insights into petroleum and environmental testing, confirms a high level of user interest in detailed product information and industry knowledge. This deep engagement with technical content is a significant asset.

5. Geographic Reach

Currently, our organic search traffic is predominantly from the United States, accounting for 81% of our 867 visitors and 588 out of 914 total keywords discovered globally. It's encouraging to note that your website's keywords are also being found in search results in Canada (15% traffic share, 130 visitors, 79 keywords) and Australia (3% traffic share, 26 visitors, 36 keywords), indicating strong potential for future international expansion as your authority and rankings improve.

6. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

• Expand Content on High-Performing Products: Given the exceptional performance of pages and queries related to the AA500 Auto Analyzer and petroleum/environmental testing, consider creating more in-depth content such as case studies, comparison guides, or video demonstrations for these key products.

• Target International Markets: The existing traffic from Canada and Australia suggests potential for further expansion. Consider localizing content or exploring targeted SEO strategies for these regions to capture more international traffic.

• Leverage Technical Expertise: Continue to publish content that showcases your deep understanding of fuel lubricity, biodiesel testing, and other technical areas. This positions Folio Instruments as an industry thought leader.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.