Client :
Folio Instruments
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
Folio Instruments is continuing to gain solid traction across search engines, with strong authority signals and substantial gains in keyword visibility. The site’s technical credibility and valuable, specialized content are helping build momentum across both branded and industry-specific search terms.
2. Website Authority & Backlink Profile
Linking Domains: 183 domains — a powerful and expanding backlink portfolio.
Domain Authority: Reached 21, reflecting the site’s growing online influence.
Spam Score: Still very low at 1%, indicating consistently high-quality backlinks.
Backlinks: 201 backlinks — reinforcing the site’s position in a technical, B2B niche.
3. Traffic and Search Metrics
Authority Score: 8 — demonstrating a strong foundation in a competitive market.
Organic Search Traffic: A consistent flow of organic traffic driven by technical and branded queries.
Traffic Distribution: Primarily regional and industry-aligned, drawing in quality visitors from relevant markets.
4. Search Impressions & Clicks
Total Impressions: 14,245 — showing strong visibility for specialized queries.
Clicks: 270 — reflecting meaningful engagement from targeted traffic.
5. Top Performing Queries
Notable keyword performance this month includes:
“folio” — 1,832 impressions (↑1,212)
“vacuum plate” — 494 impressions (↑188)
“reid vapor pressure” — 132 impressions (↑84)
“reid vapour pressure” — 75 impressions (↑74)
“light interference pigment market” — 79 impressions (↑58)
6. Top Performing Pages
Pages driving the most visibility:
/quality-control-testing — 1,365 impressions (↑1,237)
folioinstruments.com (homepage) — 2,602 impressions (↑1,199)
/service-department — 1,638 impressions (↑876)
7. Recommendations & Next Steps
Keep publishing industry-specific articles and product guides that target specialized keywords like “reid vapor pressure” and “vacuum plate.”
Explore opportunities for long-form content to dominate niche searches in your sector.
Strengthen internal linking between blog content and product/service pages.
Consider integrating schema markup for products and services to enhance search display.
Maintain consistent updates to the quality control and service pages, which are gaining significant visibility.
8. Glossary of Terms
Domain Authority (DA): A score (1–100) that predicts how well your website ranks on search engines.
Spam Score: A low percentage indicates that your backlink profile is clean and trusted.
Organic Search Traffic: Users who find your site through non-paid search results.
Impressions: Number of times your website appears in search results.
Clicks: Instances when users click your site from search results.
Keywords: Terms people enter in search engines to find relevant content.
Backlinks: Links from other websites pointing to yours; essential for SEO credibility.
Authority Score: An overall indicator of a website’s search performance and trustworthiness.
SEO & ANALYTICS
DOMAIN AUTHORITY
21
LINKING ROOT DOMAINS
16
SPAM SCORE
1%
GOOGLE CLICKS
270
IMPRESSIONS
14245
CTR
1.89%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.