Client :
Folio Instruments
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for Folio Instruments
Website Overview
This month, the SEO performance for Folio Instruments has demonstrated promising progress. Below is a detailed analysis of the website's metrics and performance indicators:
1. Website Metrics
Domain Authority (DA): 1
(The Domain Authority is currently low but can be improved with consistent SEO efforts, including high-quality backlinks and content.)Spam Score: 1%
(A low spam score indicates a healthy website that is not flagged for any suspicious or spammy activities.)
2. Traffic Performance
Clicks: 449
(The number of users who clicked on the website link in search results.)Impressions: 2,145
(The number of times the website appeared in search engine results pages.)Click-Through Rate (CTR): 20%
(An impressive CTR, suggesting that the content and metadata are highly relevant and appealing to search engine users.)
3. Backlink Profile
Total Backlinks: 513
(A strong number of backlinks, signaling good progress in building the website's authority. Focus should be on obtaining links from high-quality, authoritative domains.)Linking Domains: 102
(A diverse backlink profile with 102 unique domains. Increasing this number can further boost the website’s visibility.)
4. On-Page SEO
On-Page Score: 91
(A fair score, indicating room for improvement in optimizing website pages for search engines. Priorities include refining metadata, keyword placement, and improving page load speed.)
5. Top Searching Queries
The following keywords generated the most traffic to Folio Instruments:
optiflash cleavland
scientific instruments canada
gloss meter price
rvp
flash point of diesel
(These queries highlight user intent and the relevance of the website’s content. Optimizing pages around these terms will further enhance visibility.)
6. Top Performing URLs
https://www.folioinstruments.com/product-page/mini-tri-gloss-meter
https://www.folioinstruments.com/product-page/digital-conductivity-meter-x-1
https://www.folioinstruments.com/petroleum-testing/hfrr-lubricity
(Analyzing these URLs provides insights into what is working best and informs strategies to replicate this success on other pages.)
Terminology Explained:
Domain Authority (DA): A score (1-100) predicting a website’s ability to rank in search engines. Higher DA indicates stronger authority.
Spam Score: A percentage that indicates the likelihood of a website being flagged for spam-like activities. Lower scores are preferred.
Clicks: The number of users who clicked on your website from search engine results.
Impressions: The total number of times your website appeared in search results, regardless of whether it was clicked.
Click-Through Rate (CTR): The percentage of impressions that resulted in clicks, indicating how compelling the website's listing is in search results.
Backlinks: Links from other websites pointing to yours, which help boost your site's authority and rankings.
Linking Domains: The unique number of websites linking to your site.
On-Page SEO Score: A measure of how well individual pages are optimized for search engines, considering factors like keywords, metadata, and user experience.
Top Searching Queries: The most common keywords or phrases that lead users to the website.
Recommendations for Next Month:
Focus on increasing the Domain Authority by acquiring backlinks from high-authority domains within the scientific instruments industry.
Continue optimizing pages for high-performing keywords such as “scientific instruments canada.”
Target improving the On-Page SEO Score by addressing technical SEO issues and enhancing user engagement through improved navigation and content.
Monitor the quality of backlinks to ensure they align with the website’s niche and avoid links from low-quality domains.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
26
SPAM SCORE
1%
GOOGLE CLICKS
449
IMPRESSIONS
2145
CTR
20.9%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.