Client :
Folio Instruments
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Folio Instruments
Reporting Period: November 2025
📌 Overview
Folio Instruments experienced a strong month of organic visibility in November, driven by increased search interest in precision measurement equipment and niche technical terminology. With growing engagement across specialized product and educational content, the site continues to attract highly qualified users seeking expertise in color measurement, quality control, and analytical instrumentation.
✨ Executive Summary
The website maintains a solid SEO foundation supported by a high number of referring domains and strong authority indicators. Significant growth in impressions for highly technical product queries reflects increased industry awareness and relevance. As Folio Instruments continues to publish detailed application-focused resources, the brand is well-positioned to expand its visibility within scientific and manufacturing sectors.
🔗 Domain Strength & Backlink Profile
Current metrics demonstrate a mature and reliable domain profile:
Authority Score: 15
Domain Authority (DA): 22
Backlinks: 2.8k
Referring Domains: 282
Spam Score: 1%
Distribution by Country: CA, US, BR
👉 These indicators highlight a strong and diversified link ecosystem that reinforces long-term search stability and trust.
📈 Organic Search Performance
Impressions: 5,951
Clicks: 153
👉 The site continues to generate meaningful visibility within specialized search categories, reflecting steady engagement from professional and technical audiences.
🔑 Top Queries
Top-performing keywords this month show rising authority around measurement instruments and terminology-driven searches:
“chromoptometer” — +111 (144 total impressions)
“chromatoptometer” — +79 (82 total impressions)
“aa500” — +54 (147 total impressions)
“lrv” — +36 (50 total impressions)
“aww2” — +33 (71 total impressions)
👉 These trends indicate strong alignment with product-specific and technical search intent, supporting deeper visibility among industry professionals.
📄 Top Pages This Month
Most visited pages reflect growing demand for application-based insights and measurement guidance:
Light Reflectance Value (LRV) Measurement
Multi-angled Evaluation of Cosmetic Effect Pigment
Chroma Meters / Colorimeters — Quality Control Testing
👉 High engagement across these resources reinforces the effectiveness of educational content that addresses real-world testing and evaluation needs.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
Current content demonstrates strong relevance for specialized terminology. Expanding internal linking between product pages and technical articles can support improved navigation and topical authority.
Technical SEO:
A low spam score and extensive backlink profile support strong site health. Maintaining fast performance and structured schema for product data will further enhance discoverability.
🏆 Key Achievements & Next Steps
Folio Instruments continues to strengthen its visibility within the scientific and manufacturing measurement space. To build on November’s momentum, we recommend:
Content Expansion: Develop deeper application notes, case studies, and industry-specific testing guides.
Internal Linking: Connect educational articles to related product solutions to increase conversion pathways.
Keyword Optimization: Create supporting content clusters around emerging queries like chromoptometer and LRV measurement.
Authority Growth: Leverage existing high-quality links with continued outreach to research, manufacturing, and quality assurance publications.
👉 With sustained technical content development and strategic optimization, Folio Instruments is well-positioned to further boost its authority and organic visibility across global markets.
SEO & ANALYTICS
DOMAIN AUTHORITY
22
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
153
IMPRESSIONS
5951
CTR
2.57%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.