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Client :
Folio Instruments
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report

Business Name: Folio Instruments
Website: https://www.folioinstruments.com/
Month: January


Overview

This report provides an analysis of the website’s performance for January. It includes key insights into on-page SEO, search engine visibility, user engagement, backlink profile, and domain metrics. The report highlights areas of improvement and provides recommendations for the upcoming months.

1. On-Page SEO Score

  • Current Score: 76

  • Remarks: The on-page SEO score suggests that while the website has a strong foundation, there is room for improvement. Optimizations in meta descriptions, internal linking, and structured data can help enhance search rankings and overall visibility.

2. Search Queries

Top 5 Queries Driving Traffic:

  • Candy cigarettes

  • When were Pringles invented

  • Milky Way chocolate

  • Candies in Canada

  • Black Cat Importers

  • Remarks: The website has experienced a 23% increase in clicks, indicating better search visibility and improved ranking for relevant queries. Expanding content around these top-performing keywords and optimizing internal linking can help drive even more organic traffic.

3. User Engagement Metrics

  • Total Clicks: 275

  • Total Impressions: 22,716

  • Average CTR: 1.21%

  • Remarks: The CTR remains relatively low, suggesting opportunities to enhance title tags, meta descriptions, and content engagement strategies. A focus on improving keyword targeting and content formatting could help increase user interaction.

4. Backlink Profile

  • Number of Backlinks: 47

  • Linking Domains: 28

  • Remarks: The backlink profile has grown, reflecting improved authority and credibility. However, increasing the number of high-quality backlinks from authoritative sources will further strengthen domain authority and improve search rankings.

5. Domain Metrics

  • Domain Authority (DA): 34

  • Spam Score: 1%

  • Remarks: The low spam score (1%) indicates a clean and organic link-building strategy. The domain authority of 34 is a strong foundation, but continued efforts in content marketing and backlink acquisition will be necessary for further improvements.

Summary and Recommendations

Key Achievements:

  • 23% increase in clicks, showing improved visibility and engagement.

  • Stable on-page SEO score (76), with opportunities for further refinements.

  • Growing backlink profile with 47 backlinks and 28 referring domains.

  • Low spam score (1%), ensuring a strong and healthy SEO strategy.

Areas for Improvement:

  • Enhance meta descriptions and title tags to improve CTR and engagement.

  • Increase high-quality backlinks from authoritative industry sources.

  • Expand content strategy to target additional long-tail and high-intent keywords.

Action Plan for Next Month:

  1. Optimize content around top-performing queries to improve rankings and user engagement.

  2. Strengthen backlink strategy by acquiring authoritative links from relevant industry sites.

  3. Improve internal linking structure to enhance SEO performance and site navigation.

Conclusion

The website has shown steady progress in search visibility, user engagement, and backlink acquisition. Continued efforts in on-page optimizations, backlink growth, and content strategy refinement will further enhance performance in the coming months. By implementing the recommended actions, we aim to achieve consistent improvements in rankings, user engagement, and domain authority.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
28
SPAM SCORE
1%
GOOGLE CLICKS 
577
IMPRESSIONS
18450
CTR
3.09%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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