Client :
Folio Instruments
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Folio Instruments," this month has recorded 18,691 impressions, indicating that users are actively seeing the site in search results. This impressive level of visibility highlights the website's presence in search engines and reflects the effectiveness of its SEO strategies. An impression refers to the number of times the website has appeared in search results or been displayed to users, showcasing the potential to engage with a broad audience.
Click: This month, the Folio Instruments website reported 402 clicks, reflecting solid user engagement. To build on this positive performance, it may be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are engaging enough to encourage even more clicks. Additionally, evaluating the relevance of the keywords driving impressions could help align the content more closely with user intent, further enhancing engagement and increasing click-through rates.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
folio
tygon tubing
cooling fluid
crm cloud
coating testing
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
https://www.folioinstruments.com/coating-testing-instruments
https://www.folioinstruments.com/product-page/mini-tri-gloss-meter
On-page SEO:
The on-page SEO analysis for the Folio Instruments website reveals a score of 69. This score indicates that while the site has a solid foundation with well-structured content, effective keyword usage, and optimized meta tags, there are opportunities for further enhancement. Improving these elements will not only enhance the user experience but also increase the site's chances of ranking higher in search results. By focusing on maintaining and elevating this on-page score, Folio Instruments can attract more organic traffic and strengthen its overall SEO performance.
Off-page SEO:
Back links: Folio Instruments currently boasts a total of 916 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Folio Instruments valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 112 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Folio Instruments. To build on this strong foundation, further checking of competitors website and their linking domains should be conducted.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
22
LINKING ROOT DOMAINS
26
SPAM SCORE
1
GOOGLE CLICKS
402
IMPRESSIONS
18691
CTR
2.15%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.