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Client :
Fig Tree
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May

Prepared by Adicator


1. Overview

Fig Tree LA continues to build momentum in its online presence, showing encouraging increases in search impressions and keyword visibility. The website is steadily growing its authority within the construction and real estate niche, positioning itself as a valuable resource for quality craftsmanship and new construction insights.


2. Website Authority & Backlink Profile

  • Linking Domains: 7 — establishing a foundation of trusted external references.

  • Domain Authority: At 2, with clear potential for growth through ongoing SEO efforts.

  • Spam Score: Low at 1%, indicating a clean and healthy backlink profile.

  • Backlinks: 83 backlinks contributing to growing domain authority.


3. Traffic and Search Metrics

  • Authority Score: 2 — showing a solid starting point and upward potential.

  • Organic Search Traffic: The site is beginning to attract organic visitors, with room to expand.

  • Traffic Distribution: Primarily focused on construction and craftsmanship-related searches.


4. Search Impressions & Clicks

  • Total Impressions: 1,101 — demonstrating increasing visibility for targeted search terms.

  • Clicks: 11 — showing early user engagement and interest.


5. Top Performing Queries

Search terms gaining traction:

  • “residential construction services la” — 33 impressions (↑33)

  • “quality and craftsmanship” — 34 impressions (↑25)

  • “adu builder in eagle rock” — 30 impressions (↑20)

  • “quality craftsmanship” — 58 impressions (↑15)

  • “craftsmanship quality” — 68 impressions (↑12)


6. Top Performing Pages

Pages increasing in search visibility:

  • /post/transforming-your-vision-into-reality-with-our-one-stop-construction — 47 impressions (↑36)

  • /newconstruction — 46 impressions (↑22)

  • /contact — 64 impressions (↑4)


7. Recommendations & Next Steps

  • Continue focusing on quality content around construction craftsmanship and local building services.

  • Optimize pages and blog posts with targeted keywords for local search growth.

  • Develop additional content on new construction trends and home building tips.

  • Build more backlinks from local and industry-related sources to improve authority.

  • Monitor user engagement metrics to refine content strategy and enhance user experience.


8. Glossary of Terms

  • Domain Authority (DA): A score predicting how well a website ranks on search engines (1–100).

  • Spam Score: Indicates risk level from backlinks; lower scores are preferable.

  • Organic Search Traffic: Visitors arriving through unpaid search results.

  • Impressions: Times the website appears in search results.

  • Clicks: Number of times users click your site from search results.

  • Keywords: Search terms users enter to find your content.

  • Backlinks: Links from other websites pointing to yours, boosting SEO.

  • Authority Score: Overall metric reflecting domain SEO strength.

SEO & ANALYTICS
DOMAIN AUTHORITY
2
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS 
11
IMPRESSIONS
1101
CTR
0.99%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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