Client :
Fig Tree LA
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Fig Tree LA
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 3
Brand Authority: 1
Total Clicks: 5
Total Impressions: 1,036
Click-Through Rate (CTR): 0.48%
Number of Backlinks: 11
Number of Linking Domains: 6
On-Page SEO Score: 72/100 (Needs Improvement)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 5 clicks from 1,036 impressions, indicating that while the site is appearing in search results, engagement remains low.
3.2 Click-Through Rate (CTR)
The 0.48% CTR is below average, meaning users are seeing the website in search but are not clicking on it.
Suggested improvements:Optimize meta titles and descriptions to be more engaging.
Add structured data and rich snippets to improve search visibility.
Improve page relevance to targeted queries through better content matching.
3.3 Backlink Profile & Authority
The website has 11 backlinks from 6 linking domains, which is low for establishing authority.
Brand authority remains at 1, meaning more high-quality backlinks are needed.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 3 (Low – Needs Improvement)
Action Plan:Strengthen domain authority by acquiring backlinks from construction, remodeling, and home improvement websites.
Engage in local directory submissions and collaborations to improve brand visibility.
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ adu garage conversions
2️⃣ adu garage conversion los angeles
3️⃣ exterior remodel contractor la
4️⃣ quality craftsmanship
5️⃣ room addition la
Analysis:
The queries reflect a strong interest in ADU conversions and remodeling services in Los Angeles.
Increasing content around ADU regulations, remodeling tips, and project showcases can drive higher engagement.
5. On-Page SEO Performance
The On-Page SEO Score stands at 72/100, which means improvements are necessary.
Recommended actions:
Improve meta descriptions and titles to be more compelling.
Strengthen internal linking structure to improve page authority.
Enhance content depth on service pages with FAQs, case studies, and project examples.
6. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase CTR to at least 1% through better metadata and content engagement.
Grow backlinks to 25+ to enhance domain authority.
Improve On-Page SEO Score from 72 to 85+ by refining content and technical factors.
7. Conclusion
This month’s performance highlights low engagement and authority, indicating a need for better content optimization, local SEO, and backlink acquisition.
SEO & ANALYTICS
DOMAIN AUTHORITY
2
LINKING ROOT DOMAINS
3
SPAM SCORE
1%
GOOGLE CLICKS
5
IMPRESSIONS
1036
CTR
0.48
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.