Client :
Fig Tree LA
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Monthly Maintenance Report
Fig Tree LA
Website: https://www.figtreela.com/
Month: January
Overview
This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.
1. On-Page SEO Score
Current Score: 72
Remarks: The on-page score is moderate, indicating the need for improvements in content optimization, internal linking, and site speed enhancements to improve overall performance.
2. Search Queries
Top Queries Driving Traffic:
Quality craftsmanship
Garage ADU conversions
Convert garage to ADU Los Angeles
ADU conversion Los Angeles
Craftsmanship quality
Remarks: There has been a 250% increase in the number of clicks, demonstrating significant growth in search visibility. Further optimizing for these queries can drive even more traffic.
3. User Engagement Metrics
Total Clicks: 7
Total Impressions: 1,104
Average CTR: 0.63%
Remarks: The CTR is currently low, suggesting a need to refine meta descriptions, improve title tags, and enhance on-page call-to-action elements to increase engagement.
4. Backlink Profile
Number of Backlinks: 6
Linking Domains: 10
Remarks: The backlink profile is stable but limited. Securing additional high-quality backlinks can help improve domain authority and rankings.
5. Domain Metrics
Domain Authority (DA): 4
Spam Score: 1%
Remarks: The spam score remains very low, reflecting a clean and credible backlink profile. Additional strategic link-building efforts can enhance the domain authority further.
Summary and Recommendations
Achievements:
250% increase in clicks, demonstrating strong search performance.
Ranking for relevant ADU-related queries.
Low spam score ensuring a clean backlink profile.
Areas for Improvement:
Improve meta descriptions and title tags to boost CTR.
Increase authoritative backlinks to strengthen domain authority.
Optimize content for long-tail keywords to attract more organic traffic.
Action Plan for Next Month:
Conduct keyword optimization and refine meta descriptions for better CTR.
Develop outreach strategies to gain high-quality backlinks.
Improve internal linking and content depth for better engagement.
Conclusion
The website is progressing steadily, ranking for niche-related keywords with a solid foundation. By focusing on CTR optimization and link-building efforts, the website can achieve higher engagement and visibility in the upcoming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
7
IMPRESSIONS
1104
CTR
0.63%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.