Monthly Website Performance Report: Fig Tree LA

Reporting Period: June 2025

1. Executive Summary

This month's report for Fig Tree LA (figtreela.com) indicates a robust and growing online presence. Your website has achieved an Authority Score of 6 and a strong Domain Authority of 12, backed by 37 backlinks from 17 referring domains. We've observed a significant increase in impressions by 173%, reaching over 1,700 views, demonstrating greatly enhanced discoverability in search results. Organic search traffic has seen a remarkable surge, with a 675% increase to 62 visitors, driven by keywords related to real estate in specific Los Angeles neighborhoods, affirming your strong local relevance.

2. Overall Performance Summary

Fig Tree LA's website is exhibiting outstanding growth in its digital footprint, with key metrics reflecting a rapid increase in online visibility and direct user engagement. The substantial surge in both impressions and organic traffic highlights your increasing ability to connect with potential clients searching for real estate services in Los Angeles. This impressive performance, coupled with a healthy authority and backlink profile, positions Fig Tree LA as a rapidly emerging and valuable resource for real estate in the local market.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 1,745
  Change: ↑ 173%
  Explanation: Impressions signify the number of times your website's content appeared in search results. The outstanding 173% increase, reaching over 1,700 impressions, is a phenomenal achievement! This demonstrates that Fig Tree LA is being discovered by a significantly larger audience, boosting brand awareness and reinforcing your position in the competitive Los Angeles real estate market.

• Clicks:
  Current: 65
  Change: ↑ 123%
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. The remarkable 123% increase, resulting in 65 clicks, indicates that your search listings are highly compelling and effectively driving direct traffic to your site.

• Organic Search Traffic:
  Current: 62
  Change: ↑ 675%
  Keywords Ranked: 172
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. The extraordinary 675% increase to 62 organic visitors is a clear sign of successful SEO efforts and growing relevance. This impressive growth is supported by ranking for 172 keywords, signifying a diverse and relevant presence across various real estate-related search queries.

• Authority Score (AS):
  Current: 6
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 6 represents a strong and growing online authority, which is vital for long-term ranking improvements in the competitive real estate sector.

• Backlinks & Referring Domains:
  Total Backlinks: 37
  Referring Domains: 17
  Linking Domains: 17
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With 37 backlinks from 17 unique referring domains, and 17 linking domains, Fig Tree LA has cultivated a healthy and growing link profile. This network of external references helps reinforce your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 12
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 12 is a strong indicator of your website's growing potential to rank effectively within the real estate market.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is successfully capturing attention for highly specific and valuable real estate queries in Los Angeles.
  "real estate los feliz ca": ↑ 12 impressions (Total: 12 impressions) - Direct hit for a specific, desirable LA neighborhood, indicating high local intent.
  "los feliz ca real estate": ↑ 11 impressions (Total: 11 impressions) - Another strong local query.
  "silver lake real estate": ↑ 7 impressions (Total: 7 impressions) - Capturing interest in another key LA neighborhood.
  "los angeles real estate blog": ↑ 6 impressions (Total: 6 impressions) - Shows users are looking for informational content and insights.
  "real estate los angeles": ↑ 6 impressions (Total: 6 impressions) - Broader LA real estate search, indicating growing general visibility.
  Insight: The strong performance of these geographically targeted queries confirms that Fig Tree LA is effectively connecting with users specifically interested in real estate in key Los Angeles neighborhoods, which is ideal for client acquisition in your market.

• Top Performing Pages (What Content is Being Seen):The following pages on your website have seen the most significant increases in impressions, showing which content is resonating most strongly with search engine users.
  "/silver-lake-real-estate": ↑ 86 impressions (Total: 86 impressions)
  "/los-feliz-real-estate": ↑ 71 impressions (Total: 71 impressions)
  "/blog": ↑ 43 impressions (Total: 43 impressions)
  "/echopark-real-estate": ↑ 30 impressions (Total: 30 impressions)
  "/contact": ↑ 12 impressions (Total: 12 impressions)
  Insight: The exceptional performance of these pages, particularly those focused on specific Los Angeles neighborhoods, showcases Fig Tree LA's ability to provide relevant and highly sought-after local real estate information. The increased visibility for the blog and contact page also indicates growing user engagement and intent to connect.

5. Geographic Reach

Currently, our organic search traffic is predominantly from the United States, accounting for 100% of our 62 visitors and 169 out of 172 total keywords discovered globally. It's encouraging to note that your website's keywords are also being found in search results in Canada (2 keywords) and Australia (1 keyword), even if no traffic has materialized from these regions yet. This indicates potential for future international expansion as your authority and rankings improve.

6. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

• Deepen Neighborhood Content: Given the strong performance of neighborhood-specific pages, consider adding more hyper-local content for Los Feliz, Silver Lake, and Echo Park, such as community guides, market reports, or listings updates, to capture even more highly qualified local traffic.

• Enhance Blog Engagement: The increase in blog impressions suggests an opportunity to further develop your blog with insights into the Los Angeles real estate market, trends, or homeownership tips, to establish Fig Tree LA as a thought leader.

• Optimize for Local Search: Continue to ensure your Google Business Profile is fully optimized, consistent with your website information, and encouraging reviews to further dominate local search results in Los Angeles.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.