Client :
Fig Tree LA
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Monthly SEO Maintenance Report for Fig Tree LA
Website Overview
The SEO performance for Fig Tree LA is in its early stages. Below is a detailed analysis of the current metrics and progress:
1. Website Metrics
Domain Authority (DA): 1
(The Domain Authority is at a starting point, which is expected for a newer or less established website. With ongoing SEO strategies, this score will improve.)Spam Score: 1%
(A very low spam score reflects a healthy and credible website.)
2. Traffic Performance
Clicks: 2
(The number of users who clicked on the website from search engine results. A low number suggests a need for improved keyword targeting and optimization.)Impressions: 447
(The website appeared in search results 447 times, highlighting the need for better visibility through targeted SEO efforts.)Click-Through Rate (CTR): 0.4%
(The CTR indicates a low proportion of clicks to impressions. Improving meta titles, descriptions, and relevance to user queries can boost this metric.)
3. Backlink Profile
Total Backlinks: 4
(Backlinks are a critical factor in improving domain authority and rankings. Currently, this is a low number, and building high-quality links should be a priority.)Linking Domains: 6
(The number of unique websites linking back to Fig Tree LA. Increasing this with diverse and authoritative domains will positively impact SEO.)
4. On-Page SEO
On-Page Score: 72
(This score reflects room for improvement in on-page optimization, including content quality, keyword usage, and technical factors.)
5. Top Searching Queries
The following are the most common search terms leading to traffic for Fig Tree LA:
garage adu conversion
adu conversion los angeles
garage conversion adu los angeles
convert garage to adu los angeles
garage adu conversions
(These keywords reflect the core services provided by Fig Tree LA. Optimizing content around these terms will further enhance rankings and traffic.)
6. Top Performing URLs
https://www.figtreela.com/post/the-importance-of-quality-craftsmanship-in-residential-construction
https://www.figtreela.com/outdoorremodelinggarage adu conversions
https://www.figtreela.com/post/how-we-tailor-our-construction-services-to-meet-your-unique-needs
(Reviewing these URLs provides insights into user behavior and highlights successful pages to model future strategies.)
Terminology Explained:
Domain Authority (DA): A metric (1-100) that predicts a website's ability to rank on search engine results pages (SERPs). Higher scores indicate stronger performance.
Spam Score: Reflects the percentage likelihood of a site being penalized for spam-like behavior. Lower scores are ideal.
Clicks: The total number of times users clicked on the website in search results.
Impressions: The number of times the website was displayed in search engine results, regardless of whether it was clicked.
Click-Through Rate (CTR): The percentage of impressions that resulted in clicks. A higher CTR indicates more effective titles and descriptions.
Backlinks: Links from other websites pointing to Fig Tree LA, which help improve search rankings and credibility.
Linking Domains: The unique websites linking back to Fig Tree LA. A higher number of quality linking domains is desirable.
On-Page SEO Score: A measure of how well the website content and structure are optimized for search engines.
Top Searching Queries: The most common keywords or phrases that bring traffic to the website.
Recommendations for Next Month:
Improve Domain Authority by building high-quality, relevant backlinks from authoritative websites.
Optimize content around high-performing keywords such as "garage ADU conversion" and "ADU conversion Los Angeles."
Focus on improving the On-Page SEO Score by refining metadata, improving content quality, and addressing technical issues.
Work to boost the CTR by creating compelling and relevant meta titles and descriptions.
Increase backlink diversity by reaching out to related blogs, directories, and industry-specific websites.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
2
IMPRESSIONS
447
CTR
0.44%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.