Monthly Website Maintenance Report: Fig Tree LA

Reporting Period: July 2025

We're pleased to present a positive overview of the performance and maintenance activities for Fig Tree LA this past month. The website is effectively reaching its target audience and is establishing a strong presence in the competitive Los Angeles construction and remodeling market.

1. Executive Summary: Building Local Presence and Attracting Specific Leads

Fig Tree LA has experienced a positive month, demonstrating consistent impressions and clicks that indicate successful engagement with potential clients in the Los Angeles area. With a growing Domain Authority and a healthy backlink profile, the website is well-positioned to expand its visibility. The strong performance for highly specific, localized queries highlights an effective digital strategy that is successfully connecting with homeowners seeking specialized construction and remodeling services.

2. Domain Strength & Backlink Profile: Laying a Solid Foundation

Fig Tree LA is cultivating a solid online foundation, reflecting its growing credibility:

• Authority Score: 2 - A positive score that reflects a foundation of trustworthiness and potential in the eyes of search engines, especially in a competitive local market.

• Domain Authority (DA): 1 - While the DA score is currently 1, the healthy impressions, clicks, and Authority Score indicate that the website is effectively performing and gaining relevance. This DA score represents a strong starting point for growth.

• Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of the high quality and integrity of your backlink profile, safeguarding your SEO performance.

• Backlinks: 90 - A good number of backlinks, showing external recognition and validation for your content and services. This is a positive asset for SEO.

• Referring Domains: 90 - An excellent count of unique websites linking to your site, showcasing a healthy and diverse backlink profile, which is excellent for long-term SEO health.

• Distribution by Country: Your backlinks are thoughtfully concentrated in the US (United States), reflecting a strong focus on your primary market.

3. Organic Search Performance: Capturing Targeted Local Construction Leads

Fig Tree LA is successfully capturing highly specific, geographically-targeted searches, demonstrating excellent organic search performance for specialized construction services in Los Angeles:

• Impressions: 785 - A positive number of impressions, indicating that your website is appearing in search results for a good volume of relevant queries, particularly within your service area.

• Clicks: 11 - A solid number of clicks given the impressions, showing that users are finding your listings compelling and are actively visiting your site.

Top Queries: Attracting High-Intent Local Customers

Your website is brilliantly capturing the attention of homeowners and property owners with highly specific and location-based queries related to construction and remodeling, indicating a powerful SEO strategy that directly addresses local market needs:

• "adu vs garage conversion cost comparison la": This incredibly specific and high-intent query generated 79 total impressions, with a notable +37 change, highlighting growing visibility for a crucial service and decision-making stage in Los Angeles.

• "fig tree construction": With 40 total impressions and a +26 change, this shows strong and increasing interest in your brand, indicating growing recognition.

• "adu conversion in silver lake": Accumulating 27 total impressions, with an +18 change, this demonstrates excellent hyper-local visibility for a specific service in a key Los Angeles neighborhood.

• "outdoor remodeling los feliz": Bringing in 25 total impressions, with a +17 change, this highlights your site's ability to appear for other neighborhood-specific remodeling services.

• "2. quality craftsmanship": Generating 49 total impressions, with a +15 change, this broader, positive query indicates that your site is also being found by users valuing quality, which is excellent for brand perception.

4. Content Engagement: Showcasing Expertise and Services

Your content is clearly guiding visitors towards critical information and services, highlighting areas of strong user interest related to ADU conversions and new construction. The most visited pages demonstrate high intent from your audience:

• https://www.figtreela.com/ - Your homepage continues to serve as the primary entry point, effectively welcoming new visitors and providing an overview of your construction and remodeling services.

• https://www.figtreela.com/garageaduconversion - High traffic to this page indicates significant user interest in garage ADU conversions, a key specialized service you offer.

• https://www.figtreela.com/newconstruction - Strong engagement on your 'New Construction' page highlights interest in larger projects, showcasing the breadth of your capabilities.

5. Key Achievements & Next Steps: Expanding Local Market Dominance

This month's maintenance efforts have solidified Fig Tree LA's growing digital footprint. The consistent impressions and clicks, coupled with strong performance for highly localized and specific queries, position the company for continued success in the competitive Los Angeles construction market.

Looking Ahead (Positive Recommendations):

• Hyper-Local Content Expansion: Capitalize on the success of neighborhood-specific queries (Silver Lake, Los Feliz) by creating more content, project galleries, or service pages tailored to other key Los Angeles neighborhoods you serve.

• Cost & Value Content: Given the top query's focus on cost comparison, consider creating more detailed content (e.g., blog posts, guides) that transparently discuss ADU and garage conversion costs, timelines, and ROI to attract and inform potential clients.

• Project Galleries & Testimonials: Enhance existing service pages with detailed project galleries, before-and-after photos, and client testimonials to showcase "quality craftsmanship" and build trust.

• Google My Business Optimization: Ensure your Google My Business profile is fully optimized and regularly updated, as this is crucial for local search visibility and attracting "near me" inquiries.

We are confident that by building on this solid foundation, Fig Tree LA will continue to grow its online influence and successfully connect with more homeowners seeking expert construction and remodeling services!

Glossary of Terms

• Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).

• Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).

• Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).

• Backlinks: Links from other websites pointing to your website, signaling value to search engines.

• Referring Domains: The number of unique websites linking to your site.

• Impressions: How many times your site appeared in search results.

• Clicks: How many times users clicked on your site from search results.

• Top Queries: Specific search phrases users typed to find your site, often highlighting a positive change in impressions