Client :
Fig Tree LA
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Fig Tree LA
Click-Through Rate (CTR) Analysis:
In November, the Fig Tree LA website received 401 impressions, reflecting good visibility in search engine results. This suggests that the site is being seen by users for relevant search queries, positioning it well to attract potential customers. However, despite this exposure, the website only received 4 clicks, indicating a need for improvement in engagement. To increase the click-through rate, consider optimizing meta titles and descriptions to make them more compelling and aligned with user intent. Additionally, revisiting high-performing keywords and ensuring they are properly integrated into your content can help attract more relevant clicks and drive meaningful traffic to the site.
Keyword Performance:
A few keywords associated with Fig Tree LA have seen some positive growth this month, signaling that the site is beginning to resonate more with users searching related terms. While keyword performance is still developing, it's encouraging to see signs of increased visibility for terms like "exterior remodel contractor la", "los angeles interior remodeling company", "room addition contractor silver lake", "smart home construction los angeles" and "fig tree highland park". As the site’s keyword relevance continues to improve, we can expect to see further increases in organic traffic, especially if content is further optimized around these terms.
Additionally, the following pages on the site attracted notable traffic in November:
On-Page SEO:
The on-page SEO score for Fig Tree LA stands at 72, indicating a decent foundation, though there is still room for improvement. The website’s content is fairly well-structured, with relevant keywords and optimized meta tags, contributing to a generally positive user experience. However, to improve rankings and visibility, it’s important to continue refining on-page elements, including meta data, header tags, and internal linking. Ensuring that content is consistently aligned with search intent and enhancing the overall structure will help attract more organic traffic and support improved SEO performance over time.
Off-Page SEO:
Currently, the Fig Tree LA website has 3 backlinks, which help build authority in search engine rankings. Backlinks are critical for improving domain authority and SEO performance, as they signal to search engines that other sites find the content valuable and relevant. Additionally, with 7 linking domains, the website has a modest base of credibility. To further strengthen the website's authority and visibility, focus on acquiring more backlinks from reputable sources in the industry. Increasing the number of quality linking domains will help improve domain authority and enhance overall search engine rankings.
Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1
GOOGLE CLICKS
4
IMPRESSIONS
401
CTR
0.99
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.