Client :
Discover Math
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for Discover Math NJ highlights positive growth in search impressions and a solid foundation for further expansion. The site is building valuable visibility in search engines, with an encouraging increase in engagement and ongoing backlink support.
2. Website Authority & Backlink Profile
Linking Domains: 12 trusted domains linking to the site, strengthening SEO efforts.
Domain Authority: 4, indicating a developing online presence.
Spam Score: Very low at 1%, showing high backlink quality.
Backlinks: 70 backlinks contributing to the site’s SEO foundation.
3. Traffic and Search Metrics
Authority Score: 2, reflecting an early stage of domain development.
Organic Search Traffic: 1 visit, showing initial traction and opportunity for growth.
Traffic Distribution: Global traffic focus, with keywords driving relevance.
4. Search Impressions & Clicks
Total Impressions: 57, a 90% increase, indicating growing visibility in search results.
Clicks: 1 click, demonstrating initial user engagement.
5. Top Performing Queries
Key search queries contributing to impressions include:
“discover math” — 26 impressions (+18)
“you discover math” — 5 impressions (+5)
“dena online” — 1 impression (+1)
6. Top Performing Pages
Pages with increased impressions include:
discovermathnj.com (homepage): 57 impressions (+27)
/about: 3 impressions (+1)
/book-store: 3 impressions (+1)
7. Recommendations & Next Steps
Continue building quality backlinks to enhance domain authority and search rankings.
Expand content to target more relevant keywords and attract organic traffic.
Optimize on-page SEO elements to improve user engagement and ranking potential.
Monitor traffic and keyword trends for ongoing improvement opportunities.
8. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Number of times the site’s link appeared in search results.
Clicks: Number of times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
1
IMPRESSIONS
57
CTR
1.75%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.