Monthly Website Performance Report: Discover Math NJ

Reporting Period: June 2025

1. Executive Summary

This month's report for Discover Math NJ (discovermathnj.com) indicates a very nascent online presence. Your website currently holds an Authority Score of 0 and a Domain Authority of 1, with no backlinks or referring domains. All key metrics including organic search traffic, impressions, and clicks are at zero, indicating that the website is not yet visible in search results across any geographic region. The immediate focus should be on establishing foundational SEO elements to begin building discoverability, particularly for a localized service.

2. Overall Performance Summary

Discover Math NJ's website is in the very earliest stages of developing its digital footprint through organic search. Currently, there is no measurable activity in terms of impressions, clicks, or organic traffic. This signifies that the website is not yet appearing in search engine results for relevant queries. Building a strong online presence from this point will require dedicated efforts in foundational SEO, content creation tailored to its local focus (New Jersey), and strategic link building.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Organic Search Traffic:
  Current: 0
  Keywords Ranked: 0
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Currently, there is no organic traffic or keywords being ranked, which means the website is not yet visible in search results. This is typical for very new websites.

• Authority Score (AS):
  Current: 0
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 0 indicates a brand new or unestablished online authority.

• Backlinks & Referring Domains:
  Total Backlinks: 0
  Referring Domains: 0
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. Having 0 backlinks from 0 unique referring domains means your site has not yet gained external validation. Building a backlink profile is crucial for improving credibility and search engine ranking.

• Domain Authority (DA):
  Current: 1
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 1 is the lowest possible score, indicating a very new website with significant potential for growth.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent, as it indicates that your website is not associated with any harmful or low-quality links.

4. Geographic Reach

Currently, our organic search presence shows no measurable traffic or keywords discovered worldwide. This includes Canada and the United States, where there is 0% traffic share, 0 organic traffic, and 0 keywords. This indicates that your website has not yet established any organic search visibility in these regions.

5. Recommendations & Next Steps

To initiate and build your online presence, we recommend focusing on the following foundational strategies:

• Develop Localized Content: Create high-quality, descriptive content that is highly relevant to "math tutoring in NJ," "math help New Jersey," "online math courses for students in NJ," etc. Include specific locations within New Jersey you serve.

• Implement On-Page SEO: Ensure all pages have optimized titles, meta descriptions, headings (H1, H2, etc.), and image alt tags, specifically incorporating "New Jersey" or "NJ" where appropriate.

• Build a Backlink Profile: Actively seek opportunities to gain backlinks from relevant educational blogs, local school websites, community directories, or news outlets in New Jersey.

• Set up Google Business Profile: Create and optimize a Google Business Profile listing for Discover Math NJ. This is vital for local search visibility and will help potential students and parents find you directly on Google Maps and search. Ensure accurate service areas are defined.

• Monitor Search Console: Implement Google Search Console to monitor how Google views your site, track any indexing issues, and see which (if any) queries you begin to appear for.

6. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.