Client :
Crystal Clear
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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SEO Overview for November: Crystal Clear Website
Click-Through Rate (CTR) Analysis
This month, the Crystal Clear website achieved 454 impressions and 17 clicks, resulting in a CTR of 3.7%, which shows a stronger engagement compared to the industry average for new websites. However, to further enhance CTR, the focus should be on crafting even more compelling meta titles and descriptions that directly address user intent. Refining keyword targeting to align with high-intent searches and seasonal trends can also drive more clicks and boost overall traffic.
Keyword Performance
As Crystal Clear continues to grow its presence, developing a robust keyword strategy is essential for driving organic traffic and authority. The keywords have been drawing traffic to website during previous month, "pre-event cleaning", "event preparation cleaning", "crystal clear", "chandelier cleaning service" and "solar panel cleaning". we suggests an opportunity to focus on long-tail keywords that are highly relevant to the brand's niche. Incorporating these keywords naturally into website content, such as blogs, service pages, and FAQs, will help improve rankings. Identifying and leveraging niche-specific terms while optimizing for emerging keyword opportunities can help Crystal Clear gain steady visibility and traffic over time.
Although, mentioned URLs below were the most visited pages during the previous month:
On-Page SEO
With a perfect on-page SEO score of 100, Crystal Clear has built a strong foundation for organic growth. The website benefits from well-structured content, optimized meta tags, and a user-friendly experience. To maximize the potential of this strong base:
Add High-Quality Content: Publish engaging blogs, how-to guides, or case studies tailored to your audience’s needs and target keywords.
Enhance Internal Linking: Strengthen navigation and keyword relevance by interlinking related pages across the site.
Optimize for User Intent: Regularly refine meta titles and descriptions to reflect seasonal trends or specific user needs, ensuring they resonate with potential visitors.
Off-Page SEO
Currently, the Crystal Clear website has 2 backlinks from 2 linking domains, which offers a modest starting point for building domain authority. Strengthening the off-page SEO strategy will be crucial for long-term success:
Focus on High-Quality Backlinks: Prioritize earning backlinks from authoritative websites in relevant niches such as cleaning services, home improvement, or lifestyle blogs.
Content Marketing: Develop shareable, valuable content to encourage organic backlinks from trusted sources.
Collaborate with Partners: Partner with industry influencers, bloggers, or local businesses to promote the Crystal Clear brand and attract diverse backlinks.
By increasing the quality and diversity of its linking domains, Crystal Clear can enhance its credibility and visibility in search engine rankings.
Key Terminology
Impression: The number of times the website appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks, calculated by dividing clicks by impressions.
Keyword: A term or phrase users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure for better search rankings.
Off-Page SEO: External efforts, such as earning backlinks, to boost a website’s authority.
Backlink: A link from an external website pointing to your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
17
IMPRESSIONS
454
CTR
3.74%
GOOGLE ADS CAMPAIGN
CLICKS
214
IMPRESSIONS
1.6K
AVG.CPC
$1.3
CTR
13.32%
AD OPTIMIZATION SCORE
92%
CAMPAIGN COST
$620
Google Ads Campaign Update
Important Notes
Despite our repeated requests to be informed of any changes to the Google Ads account, several instances occurred where budget adjustments and ad pauses were made without prior notice. These actions disrupted the campaign’s optimal performance. Additionally, the creation of a new campaign caused interference with the campaign we had set up, further reducing its effectiveness. We kindly request that any future changes be communicated with us in advance to avoid such issues and maintain the campaign's performance.
Actions Taken in November
Weekly Review and Optimization:The campaign was reviewed and optimized on a weekly basis. New keywords believed to enhance conversions were added to the ads.
Various CPC rates were tested and optimized to ensure cost-efficiency and better performance.
Ad Group Adjustments:At your request, the Solar Panel Cleaning ad group was paused.
A new ad group named Event Cleaning Services was created to expand your targeting options.
Increased budget to use credit:Your budget was increased to qualify for a $600 credit, enabling the campaign to spend more and achieve better visibility.
Landing Page Analysis:User behavior was analyzed using Microsoft Clarity to identify issues with the landing page and determine areas for improvement.
Plans for Next Month
Landing Page Refinements:Minor issues identified through user behavior analysis will be addressed to improve the chances of lead generation.
Keyword Monitoring and Optimization:Keywords will be reviewed regularly. Irrelevant keywords that trigger ads unnecessarily will be added to the Negative Keywords list to improve targeting.
We aim to achieve better results next month by ensuring the campaign runs smoothly and focusing on lead generation through refined strategies and improved alignment.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.