Client :
Creating Connections
Google Ads Report | May - June 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
'-
GOOGLE ADS CAMPAIGN
CLICKS
313
IMPRESSIONS
7.98k
AVG.CPC
$3.62
CTR
3.92%
AD OPTIMIZATION SCORE
Paused
CAMPAIGN COST
1.13k ($500 Coupon Used)
Scheduled Adjustments for July
Tracking User Behavior: Connect Clarity or Microsoft to the site to better track user behavior and gather more data on how visitors interact with the landing pages.
Ad Group: Anxiety Therapy
Landing Page Changes:Mention the availability of a free 20-minute telephone consultation at the beginning of the page. Place a button to reserve an appointment at the top.
Detail the patient's treatment steps from start to finish to build trust (e.g., initial phone call followed by a video call meeting).
List consulting fees clearly on the page.
Add a counseling video to familiarize patients with the counseling method, increasing conversion rates and trust.
Include customer feedback on the landing page to gain trust.
Place the consultant's picture and resume on the landing page.
Add a comments section at the bottom with suitable comments to gain trust.
Update the text to provide an overview of anxiety treatments. Reference: NHS Anxiety Treatment.
Ad Group: Miscarriage
Landing Page Changes:Remove the picture of the pregnant woman and the child, replacing it with more suitable images.
Provide comprehensive content about miscarriage help and encourage patients to book an appointment through content marketing.
Filter the audience to women only.
Ad Group: Reduced Fee Therapy
Landing Page Changes:Remove the incorrectly placed term "virtual anxiety counseling."
Move the reservation button to the top of the page.
Add relevant keywords:affordable therapist near me
cheap therapy near me
cheap therapists near me
affordable counselling near me
how to find an affordable therapist
cheap therapy online
inexpensive online therapy
low cost counselling
online affordable therapy
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.